| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Assessing the Feasibility of Risk Contracted HMOs for the Elderly: Applying the Marketing Concept
|
Bingham, Frank G.
|
|
1993
|
10 |
3-4 |
p. 211-228
|
article
|
| 2 |
Booming Business, Minimal Marketing: The Child Care Industry
|
Barnes, Nora Ganim
|
|
1993
|
10 |
3-4 |
p. 137-145
|
article
|
| 3 |
Brand Name Changes Help Health Care Providers Win Market Recognition
|
Keesling, Garland
|
|
1993
|
10 |
3-4 |
p. 41-53
|
article
|
| 4 |
Changing Competition in Health Care Marketing
|
Ellis, Brien
|
|
1993
|
10 |
3-4 |
p. 5-21
|
article
|
| 5 |
Consumer Perceptions of Medical Information Sources: An Application of Multidimensional Scaling
|
Bunn, Michele D.
|
|
1993
|
10 |
3-4 |
p. 83-104
|
article
|
| 6 |
Elder Consumer Preferences of Marketing Strategies in the Human Services
|
Kaye, Lenard W.
|
|
1993
|
10 |
3-4 |
p. 195-210
|
article
|
| 7 |
Future Pharmacists and Public Initiatives to Control Retail Drug Prices: A Political Economy Framework
|
Pelton, Lou E.
|
|
1993
|
10 |
3-4 |
p. 241-259
|
article
|
| 8 |
Geographic Aggregation of Health Data: A Comparison of Alternatives for 1990 and Beyond
|
Humphrey, Alan B.
|
|
1993
|
10 |
3-4 |
p. 55-65
|
article
|
| 9 |
Health Care Coverage and Costs in Small Business: An Exploratory Study
|
Kathawala, Yunus
|
|
1993
|
10 |
3-4 |
p. 179-193
|
article
|
| 10 |
Health Demography Comes of Age
|
Thomas, Richard K.
|
|
1993
|
10 |
3-4 |
p. 67-82
|
article
|
| 11 |
Implications of the Baby Bust Generation upon the Health Care Market
|
Herbig, Paul
|
|
1993
|
10 |
3-4 |
p. 23-39
|
article
|
| 12 |
Investigating Differences in Choice Decisions for Physicians, Dentists and Lawyers
|
Hill, C. Jeanne
|
|
1993
|
10 |
3-4 |
p. 147-161
|
article
|
| 13 |
Issues in the Consumer Choice of Health Care Coverage Plans
|
Thompson, Ann Marie
|
|
1993
|
10 |
3-4 |
p. 163-178
|
article
|
| 14 |
Marketing Guidelines for Providers of Mental Health and Chemical Dependency Services—Responding to Changes in the Packaging and Purchase of Behavioral Health Benefits
|
Oss, Monica E.
|
|
1993
|
10 |
3-4 |
p. 129-136
|
article
|
| 15 |
Marketing Home Health Care Medical Services: The Physician's View
|
Ryan, Edward J.
|
|
1993
|
10 |
3-4 |
p. 105-127
|
article
|
| 16 |
Measurement of Pharmacy Saturation: Comparing Different Geographical Markets
|
Mahajan, Puneet
|
|
1993
|
10 |
3-4 |
p. 229-240
|
article
|
| 17 |
Preface and Introduction to Articles
|
Winston, William J.
|
|
1993
|
10 |
3-4 |
p. 1-4
|
article
|
Journal description