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Details for article 12 of 17 found articles
| Title: |
Investigating Differences in Choice Decisions for Physicians, Dentists and Lawyers |
| Author: |
Hill, C. Jeanne Garner, S. J. Hanna, Michael E. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 10 (1993) nr. 3-4 pages 147-161 |
| Year: |
1993-08-04 |
| Contents: |
This paper presents findings from a study investigating differences in the importance of nineteen criteria in the choice of professionals from three professional groups—physicians, dentists, and lawyers. Knowledge is the most important for all three groups but is less so for doctors. Discussions about the problem and its treatment are both less important for dentists. Six characteristics of professional service providers are used to explain differences. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 17 found articles
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