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| Titel: |
O que o kaffee de lá tem que o café daqui não tem: um estudo comparativo entre os sistemas agroindustriais do café alemão e brasileiro. |
| Auteur: |
Mara Luiza Gonçalves Freitas |
| Verschenen in: |
RAM. Revista de Administração Mackenzie |
| Paginering: | Jaargang 9 (2008) nr. 5 pagina's 59-81 |
| Jaar: |
2008 |
| Inhoud: |
This article, a comparison of the structure of the Brazilian and German coffeechains, aims to clarify why Gerwmany is the a leading coffee exportes (mainlywith regard to industrizalized items such as roasted beans and ground, instantand decaffeinated products) despite its not being a coffee producer comparable toBrazil. The theoretical base rests on the principal coordination frameworks, specificallysupply chain management, netchain, networks and strictly coordinatedsubsystems. The methodology employed combines documental research and content analysis as proposed by Bardin (2000), which led to the creation of twelvecriteria. Using these criteria facilitated the generation of a comparative analysischart, presented when the data are analyzed and conclusions draw regarding theBrazilian and German coffee chains. The study concludes that the two major reasonsunderlying the success of Germany are the robust market strategies of itsfirms and the strong institucional guidelines governing their activities. |
| Uitgever: |
Editora Mackenzie (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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