| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
|
Andrews, Rick L.
|
|
2003
|
40 |
2 |
p. 235-243
|
article
|
| 2 |
A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles
|
Chung, Jaihak
|
|
2003
|
40 |
2 |
p. 115-130
|
article
|
| 3 |
Book Review: Cross-Cultural Survey Methods
|
Taylor, Charles R.
|
|
2003
|
40 |
2 |
p. 246-247
|
article
|
| 4 |
Book Review: Handbook of Mixed Methods in Social & Behavioral Research
|
Compeau, Larry D.
|
|
2003
|
40 |
2 |
p. 244-245
|
article
|
| 5 |
Books Received
|
|
|
2003
|
40 |
2 |
p. 247
|
article
|
| 6 |
E-Customization
|
Ansari, Asim
|
|
2003
|
40 |
2 |
p. 131-145
|
article
|
| 7 |
Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value
|
Brusco, Michael J.
|
|
2003
|
40 |
2 |
p. 225-234
|
article
|
| 8 |
Simultaneous Signaling and Screening with Warranties
|
Soberman, David A.
|
|
2003
|
40 |
2 |
p. 176-192
|
article
|
| 9 |
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
|
Rokkan, Aksel I.
|
|
2003
|
40 |
2 |
p. 210-224
|
article
|
| 10 |
The Effect of Forced Choice on Choice
|
Dhar, Ravi
|
|
2003
|
40 |
2 |
p. 146-160
|
article
|
| 11 |
The Impact of the Internet on Information Search for Automobiles
|
Ratchford, Brian T.
|
|
2003
|
40 |
2 |
p. 193-209
|
article
|
| 12 |
The Reciprocal Effects of Brand Equity and Trivial Attributes
|
Broniarczyk, Susan M.
|
|
2003
|
40 |
2 |
p. 161-175
|
article
|
Journal description