| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Ad expenditures and perceived quality: a replication and extension
|
Rajavi, Koushyar
|
|
|
34 |
1 |
p. 161-169
|
artikel
|
| 2 |
Advertising creativity and its effects: a meta-analysis of the moderating role of modality
|
Darley, William K.
|
|
|
34 |
1 |
p. 99-111
|
artikel
|
| 3 |
A lure or a turn-off: social media reactions to business model innovation announcements
|
Bowen, Melanie
|
|
|
34 |
1 |
p. 13-33
|
artikel
|
| 4 |
“Dark patterns” in online services: a motivating study and agenda for future research
|
Runge, Julian
|
|
|
34 |
1 |
p. 155-160
|
artikel
|
| 5 |
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products
|
Ding, Ying
|
|
|
34 |
1 |
p. 139-153
|
artikel
|
| 6 |
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values
|
Liu, Haoyu
|
|
|
34 |
1 |
p. 125-138
|
artikel
|
| 7 |
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance
|
Zhou, Kun
|
|
|
34 |
1 |
p. 55-68
|
artikel
|
| 8 |
Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters
|
Arsenovic, Jasenko
|
|
|
34 |
1 |
p. 69-82
|
artikel
|
| 9 |
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
|
Perez, Dikla
|
|
|
34 |
1 |
p. 83-97
|
artikel
|
| 10 |
Reaching for rigor and relevance: better marketing research for a better world
|
Madan, Shilpa
|
|
|
34 |
1 |
p. 1-12
|
artikel
|
| 11 |
The creative touch: the influence of haptics on creativity
|
Kim, Claire Heeryung
|
|
|
34 |
1 |
p. 113-124
|
artikel
|
| 12 |
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
|
Hattula, Johannes D.
|
|
|
34 |
1 |
p. 35-53
|
artikel
|
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