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                             12 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Ad expenditures and perceived quality: a replication and extension Rajavi, Koushyar

34 1 p. 161-169
artikel
2 Advertising creativity and its effects: a meta-analysis of the moderating role of modality Darley, William K.

34 1 p. 99-111
artikel
3 A lure or a turn-off: social media reactions to business model innovation announcements Bowen, Melanie

34 1 p. 13-33
artikel
4 “Dark patterns” in online services: a motivating study and agenda for future research Runge, Julian

34 1 p. 155-160
artikel
5 Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products Ding, Ying

34 1 p. 139-153
artikel
6 Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values Liu, Haoyu

34 1 p. 125-138
artikel
7 Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance Zhou, Kun

34 1 p. 55-68
artikel
8 Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters Arsenovic, Jasenko

34 1 p. 69-82
artikel
9 “No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers? Perez, Dikla

34 1 p. 83-97
artikel
10 Reaching for rigor and relevance: better marketing research for a better world Madan, Shilpa

34 1 p. 1-12
artikel
11 The creative touch: the influence of haptics on creativity Kim, Claire Heeryung

34 1 p. 113-124
artikel
12 The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood Hattula, Johannes D.

34 1 p. 35-53
artikel
                             12 gevonden resultaten
 
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