nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Ad expenditures and perceived quality: a replication and extension
|
Rajavi, Koushyar |
|
|
34 |
1 |
p. 161-169 |
artikel |
2 |
Advertising creativity and its effects: a meta-analysis of the moderating role of modality
|
Darley, William K. |
|
|
34 |
1 |
p. 99-111 |
artikel |
3 |
A lure or a turn-off: social media reactions to business model innovation announcements
|
Bowen, Melanie |
|
|
34 |
1 |
p. 13-33 |
artikel |
4 |
“Dark patterns” in online services: a motivating study and agenda for future research
|
Runge, Julian |
|
|
34 |
1 |
p. 155-160 |
artikel |
5 |
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products
|
Ding, Ying |
|
|
34 |
1 |
p. 139-153 |
artikel |
6 |
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values
|
Liu, Haoyu |
|
|
34 |
1 |
p. 125-138 |
artikel |
7 |
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance
|
Zhou, Kun |
|
|
34 |
1 |
p. 55-68 |
artikel |
8 |
Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters
|
Arsenovic, Jasenko |
|
|
34 |
1 |
p. 69-82 |
artikel |
9 |
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
|
Perez, Dikla |
|
|
34 |
1 |
p. 83-97 |
artikel |
10 |
Reaching for rigor and relevance: better marketing research for a better world
|
Madan, Shilpa |
|
|
34 |
1 |
p. 1-12 |
artikel |
11 |
The creative touch: the influence of haptics on creativity
|
Kim, Claire Heeryung |
|
|
34 |
1 |
p. 113-124 |
artikel |
12 |
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
|
Hattula, Johannes D. |
|
|
34 |
1 |
p. 35-53 |
artikel |