Reaching for rigor and relevance: better marketing research for a better world
Titel:
Reaching for rigor and relevance: better marketing research for a better world
Auteur:
Madan, Shilpa Johar, Gita Venkataramani Berger, Jonah Chandon, Pierre Chandy, Rajesh Hamilton, Rebecca John, Leslie K. Labroo, Aparna A. Liu, Peggy J. Lynch, John G. Mazar, Nina Mead, Nicole L. Mittal, Vikas Moorman, Christine Norton, Michael I. Roberts, John Soman, Dilip Viswanathan, Madhu White, Katherine