nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences
|
Vilches-Montero, Sonia |
|
2015 |
27 |
3 |
p. 499-510 |
artikel |
2 |
A method for evaluating and selecting field experiment locations
|
Trafimow, David |
|
2015 |
27 |
3 |
p. 437-447 |
artikel |
3 |
Assessing sales contest effectiveness: the role of salesperson and sales district characteristics
|
Gopalakrishna, Srinath |
|
2015 |
27 |
3 |
p. 589-602 |
artikel |
4 |
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies
|
Verhellen, Yann |
|
2015 |
27 |
3 |
p. 461-471 |
artikel |
5 |
From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
|
Kapitan, Sommer |
|
2015 |
27 |
3 |
p. 553-567 |
artikel |
6 |
How the burdens of ownership promote consumer usage of access-based services
|
Schaefers, Tobias |
|
2015 |
27 |
3 |
p. 569-577 |
artikel |
7 |
Indicators of opinion leadership in customer networks: self-reports and degree centrality
|
Risselada, Hans |
|
2015 |
27 |
3 |
p. 449-460 |
artikel |
8 |
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
|
Pancras, Joseph |
|
2015 |
27 |
3 |
p. 537-552 |
artikel |
9 |
Pricing and persuasive advertising in a differentiated market
|
Jiang, Baojun |
|
2015 |
27 |
3 |
p. 579-588 |
artikel |
10 |
The effect of attribute-based and alternative-based processing on consumer choice in context
|
Jang, Jung Min |
|
2015 |
27 |
3 |
p. 511-524 |
artikel |
11 |
The effect of disfluency on consumer perceptions of information security
|
Park, Yong-Wan |
|
2015 |
27 |
3 |
p. 525-535 |
artikel |
12 |
The effects of behavioral, cognitive, and decisional control in co-production service experiences
|
Esmark, Carol L. |
|
2015 |
27 |
3 |
p. 423-436 |
artikel |
13 |
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments
|
Martin, Brett A. S. |
|
2015 |
27 |
3 |
p. 473-485 |
artikel |
14 |
The unrealized value of incentivized eWOM recommendations
|
Kim, John |
|
2015 |
27 |
3 |
p. 411-421 |
artikel |
15 |
Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms
|
Weijters, Bert |
|
2015 |
27 |
3 |
p. 603-610 |
artikel |
16 |
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
|
Marzocchi, Gian Luca |
|
2015 |
27 |
3 |
p. 487-498 |
artikel |