| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences
|
Vilches-Montero, Sonia
|
|
2015
|
27 |
3 |
p. 499-510
|
article
|
| 2 |
A method for evaluating and selecting field experiment locations
|
Trafimow, David
|
|
2015
|
27 |
3 |
p. 437-447
|
article
|
| 3 |
Assessing sales contest effectiveness: the role of salesperson and sales district characteristics
|
Gopalakrishna, Srinath
|
|
2015
|
27 |
3 |
p. 589-602
|
article
|
| 4 |
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies
|
Verhellen, Yann
|
|
2015
|
27 |
3 |
p. 461-471
|
article
|
| 5 |
From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
|
Kapitan, Sommer
|
|
2015
|
27 |
3 |
p. 553-567
|
article
|
| 6 |
How the burdens of ownership promote consumer usage of access-based services
|
Schaefers, Tobias
|
|
2015
|
27 |
3 |
p. 569-577
|
article
|
| 7 |
Indicators of opinion leadership in customer networks: self-reports and degree centrality
|
Risselada, Hans
|
|
2015
|
27 |
3 |
p. 449-460
|
article
|
| 8 |
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
|
Pancras, Joseph
|
|
2015
|
27 |
3 |
p. 537-552
|
article
|
| 9 |
Pricing and persuasive advertising in a differentiated market
|
Jiang, Baojun
|
|
2015
|
27 |
3 |
p. 579-588
|
article
|
| 10 |
The effect of attribute-based and alternative-based processing on consumer choice in context
|
Jang, Jung Min
|
|
2015
|
27 |
3 |
p. 511-524
|
article
|
| 11 |
The effect of disfluency on consumer perceptions of information security
|
Park, Yong-Wan
|
|
2015
|
27 |
3 |
p. 525-535
|
article
|
| 12 |
The effects of behavioral, cognitive, and decisional control in co-production service experiences
|
Esmark, Carol L.
|
|
2015
|
27 |
3 |
p. 423-436
|
article
|
| 13 |
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments
|
Martin, Brett A. S.
|
|
2015
|
27 |
3 |
p. 473-485
|
article
|
| 14 |
The unrealized value of incentivized eWOM recommendations
|
Kim, John
|
|
2015
|
27 |
3 |
p. 411-421
|
article
|
| 15 |
Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms
|
Weijters, Bert
|
|
2015
|
27 |
3 |
p. 603-610
|
article
|
| 16 |
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
|
Marzocchi, Gian Luca
|
|
2015
|
27 |
3 |
p. 487-498
|
article
|
Journal description