nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Appropriate use of single-item measures is here to stay
|
Bergkvist, Lars |
|
2014 |
26 |
3 |
p. 245-255 |
artikel |
2 |
Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
|
Roy, Subhadip |
|
2015 |
26 |
3 |
p. 363-376 |
artikel |
3 |
Conspicuous consumption and income inequality in an emerging economy: evidence from India
|
Jaikumar, Saravana |
|
2015 |
26 |
3 |
p. 279-292 |
artikel |
4 |
Consumer store choice in Asian markets
|
Wang, Yusong |
|
2015 |
26 |
3 |
p. 293-308 |
artikel |
5 |
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation
|
de Bellis, Emanuel |
|
2015 |
26 |
3 |
p. 309-320 |
artikel |
6 |
Do you really feel happy? Some implications of Voice Emotion Response in Mandarin Chinese
|
Wang, Wan-Chen |
|
2015 |
26 |
3 |
p. 391-409 |
artikel |
7 |
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
|
Ko, Dongwoo |
|
2015 |
26 |
3 |
p. 377-390 |
artikel |
8 |
Measure twice and cut once: the carpenter’s rule still applies
|
Kamakura, Wagner A. |
|
2014 |
26 |
3 |
p. 237-243 |
artikel |
9 |
On the limits of research rigidity: the number of items in a scale
|
Böckenholt, Ulf |
|
2015 |
26 |
3 |
p. 257-260 |
artikel |
10 |
The case of wine: understanding Chinese gift-giving behavior
|
Yang, Ye |
|
2015 |
26 |
3 |
p. 335-361 |
artikel |
11 |
The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact
|
Han, Jin K. |
|
2015 |
26 |
3 |
p. 321-333 |
artikel |
12 |
The “new wave” in studying Asian markets and consumers
|
Schmitt, Bernd |
|
2015 |
26 |
3 |
p. 261-264 |
artikel |
13 |
They are not all same: variations in Asian consumers’ value perceptions of luxury brands
|
Shukla, Paurav |
|
2015 |
26 |
3 |
p. 265-278 |
artikel |