| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Appropriate use of single-item measures is here to stay
|
Bergkvist, Lars
|
|
2014
|
26 |
3 |
p. 245-255
|
article
|
| 2 |
Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
|
Roy, Subhadip
|
|
2015
|
26 |
3 |
p. 363-376
|
article
|
| 3 |
Conspicuous consumption and income inequality in an emerging economy: evidence from India
|
Jaikumar, Saravana
|
|
2015
|
26 |
3 |
p. 279-292
|
article
|
| 4 |
Consumer store choice in Asian markets
|
Wang, Yusong
|
|
2015
|
26 |
3 |
p. 293-308
|
article
|
| 5 |
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation
|
de Bellis, Emanuel
|
|
2015
|
26 |
3 |
p. 309-320
|
article
|
| 6 |
Do you really feel happy? Some implications of Voice Emotion Response in Mandarin Chinese
|
Wang, Wan-Chen
|
|
2015
|
26 |
3 |
p. 391-409
|
article
|
| 7 |
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
|
Ko, Dongwoo
|
|
2015
|
26 |
3 |
p. 377-390
|
article
|
| 8 |
Measure twice and cut once: the carpenter’s rule still applies
|
Kamakura, Wagner A.
|
|
2014
|
26 |
3 |
p. 237-243
|
article
|
| 9 |
On the limits of research rigidity: the number of items in a scale
|
Böckenholt, Ulf
|
|
2015
|
26 |
3 |
p. 257-260
|
article
|
| 10 |
The case of wine: understanding Chinese gift-giving behavior
|
Yang, Ye
|
|
2015
|
26 |
3 |
p. 335-361
|
article
|
| 11 |
The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact
|
Han, Jin K.
|
|
2015
|
26 |
3 |
p. 321-333
|
article
|
| 12 |
The “new wave” in studying Asian markets and consumers
|
Schmitt, Bernd
|
|
2015
|
26 |
3 |
p. 261-264
|
article
|
| 13 |
They are not all same: variations in Asian consumers’ value perceptions of luxury brands
|
Shukla, Paurav
|
|
2015
|
26 |
3 |
p. 265-278
|
article
|
Journal description