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                             13 results found
no title author magazine year volume issue page(s) type
1 Appropriate use of single-item measures is here to stay Bergkvist, Lars
2014
26 3 p. 245-255
article
2 Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency Roy, Subhadip
2015
26 3 p. 363-376
article
3 Conspicuous consumption and income inequality in an emerging economy: evidence from India Jaikumar, Saravana
2015
26 3 p. 279-292
article
4 Consumer store choice in Asian markets Wang, Yusong
2015
26 3 p. 293-308
article
5 Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation de Bellis, Emanuel
2015
26 3 p. 309-320
article
6 Do you really feel happy? Some implications of Voice Emotion Response in Mandarin Chinese Wang, Wan-Chen
2015
26 3 p. 391-409
article
7 Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea Ko, Dongwoo
2015
26 3 p. 377-390
article
8 Measure twice and cut once: the carpenter’s rule still applies Kamakura, Wagner A.
2014
26 3 p. 237-243
article
9 On the limits of research rigidity: the number of items in a scale Böckenholt, Ulf
2015
26 3 p. 257-260
article
10 The case of wine: understanding Chinese gift-giving behavior Yang, Ye
2015
26 3 p. 335-361
article
11 The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact Han, Jin K.
2015
26 3 p. 321-333
article
12 The “new wave” in studying Asian markets and consumers Schmitt, Bernd
2015
26 3 p. 261-264
article
13 They are not all same: variations in Asian consumers’ value perceptions of luxury brands Shukla, Paurav
2015
26 3 p. 265-278
article
                             13 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands