| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A mathematical reformulation of the reference price
|
Dayaratna, Kevin D.
|
|
2012
|
23 |
3 |
p. 839-849
|
artikel
|
| 2 |
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
|
Rossiter, John R.
|
|
2012
|
23 |
3 |
p. 905-916
|
artikel
|
| 3 |
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
|
Hill, Ronald Paul
|
|
2012
|
23 |
3 |
p. 731-744
|
artikel
|
| 4 |
Battle royal: Zero-price effect vs relative vs referent thinking
|
Nicolau, Juan L.
|
|
2012
|
23 |
3 |
p. 661-669
|
artikel
|
| 5 |
Competitive channel relationship management: When resellers establish competing manufacturer relationships
|
Sa Vinhas, Alberto
|
|
2012
|
23 |
3 |
p. 645-659
|
artikel
|
| 6 |
Competitive effects of informative advertising in distribution channels
|
Zhang, Jianqiang
|
|
2012
|
23 |
3 |
p. 561-584
|
artikel
|
| 7 |
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
|
Benning, Tim M.
|
|
2012
|
23 |
3 |
p. 531-543
|
artikel
|
| 8 |
Correcting the t statistic for measurement error
|
Durvasula, Srinivas
|
|
2012
|
23 |
3 |
p. 671-682
|
artikel
|
| 9 |
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
|
Kim, Jungkeun
|
|
2012
|
23 |
3 |
p. 869-881
|
artikel
|
| 10 |
How consumers use product reviews in the purchase decision process
|
Jang, Sungha
|
|
2012
|
23 |
3 |
p. 825-838
|
artikel
|
| 11 |
It’s all in the mindset: Effects of varying psychological distance in persuasive messages
|
Nenkov, Gergana Y.
|
|
2012
|
23 |
3 |
p. 615-628
|
artikel
|
| 12 |
Make me special: Gender differences in consumers’ responses to loyalty programs
|
Melnyk, Valentyna
|
|
2012
|
23 |
3 |
p. 545-559
|
artikel
|
| 13 |
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
|
Bijmolt, Tammo H. A.
|
|
2012
|
23 |
3 |
p. 585-601
|
artikel
|
| 14 |
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
|
Reimann, Martin
|
|
2012
|
23 |
3 |
p. 745-759
|
artikel
|
| 15 |
On the optimal number of advertising slots in a generalized second-price auction
|
Kim, Alex
|
|
2012
|
23 |
3 |
p. 851-868
|
artikel
|
| 16 |
Revisiting low price guarantees: Does consumer versus retailer governance matter?
|
Borges, Adilson
|
|
2012
|
23 |
3 |
p. 777-791
|
artikel
|
| 17 |
Sequential market basket analysis
|
Kamakura, Wagner A.
|
|
2012
|
23 |
3 |
p. 505-516
|
artikel
|
| 18 |
Strategic orientations in a competitive context: The role of strategic orientation differentiation
|
Deshpandé, Rohit
|
|
2012
|
23 |
3 |
p. 629-643
|
artikel
|
| 19 |
The boomerang effect of mandatory sanitary messages to prevent obesity
|
Werle, Carolina O. C.
|
|
2012
|
23 |
3 |
p. 883-891
|
artikel
|
| 20 |
The effect of a no-pain, no-gain lay theory on product efficacy perceptions
|
Kramer, Thomas
|
|
2012
|
23 |
3 |
p. 517-529
|
artikel
|
| 21 |
The timing and context of consumer decisions
|
Lee, Euehun
|
|
2012
|
23 |
3 |
p. 793-805
|
artikel
|
| 22 |
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
|
Völckner, Franziska
|
|
2012
|
23 |
3 |
p. 719-730
|
artikel
|
| 23 |
Using discrete choice experiments to estimate willingness-to-pay intervals
|
Schlereth, Christian
|
|
2012
|
23 |
3 |
p. 761-776
|
artikel
|
| 24 |
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
|
Huettl, Verena
|
|
2012
|
23 |
3 |
p. 893-904
|
artikel
|
| 25 |
What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
|
Frank, Björn
|
|
2012
|
23 |
3 |
p. 683-700
|
artikel
|
| 26 |
What type of framing message is more appropriate with nine-ending pricing?
|
Choi, Jungsil
|
|
2012
|
23 |
3 |
p. 603-614
|
artikel
|
| 27 |
When counterfeits raise the appeal of luxury brands
|
Romani, Simona
|
|
2012
|
23 |
3 |
p. 807-824
|
artikel
|
| 28 |
When hedonic products help regulate my mood
|
López López, Inés
|
|
2012
|
23 |
3 |
p. 701-717
|
artikel
|
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