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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market |
Wu, Chi-Cheng |
2005 |
16 | 2 |
p. 143-161 |
article |
|
| 2 | Blissful Insularity: When Brands are Judged in Isolation from Competitors |
Posavac, Steven S. |
2005 |
16 | 2 |
p. 87-97 |
article |
|
| 3 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries |
Dubois, Bernard |
2005 |
16 | 2 |
p. 115-128 |
article |
|
| 4 | Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality? |
Schmidt, Jeffrey B. |
2005 |
16 | 2 |
p. 129-141 |
article |
|
| 5 | Optimal Duration of Magazine Promotions |
Esteban-Bravo, Mercedes |
2005 |
16 | 2 |
p. 99-114 |
article |
|
| 6 | The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”? |
Holbrook, Morris B. |
2005 |
16 | 2 |
p. 75-86 |
article |
6 results found