| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects
|
Weinberg, Bruce D.
|
|
2004
|
|
2-3 |
p. 113-128
|
artikel
|
| 2 |
Boys do not cry: the negative effects of brand masculinity on brand emotions
|
Boeuf, Benjamin
|
|
|
|
2-3 |
p. 247-264
|
artikel
|
| 3 |
Building Brands through Brand Alliances: Does a Second Ally Help?
|
Voss, Kevin E.
|
|
2004
|
|
2-3 |
p. 147-159
|
artikel
|
| 4 |
Customers’ emotions in service failure and recovery: a meta-analysis
|
Valentini, Sara
|
|
|
|
2-3 |
p. 199-216
|
artikel
|
| 5 |
Effects of firm-, industry-, and country-level innovation on firm performance
|
Zhang, Yufei
|
|
|
|
2-3 |
p. 231-245
|
artikel
|
| 6 |
How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice
|
Huneke, Mary E.
|
|
2004
|
|
2-3 |
p. 67-79
|
artikel
|
| 7 |
Introduction
|
Lehmann, Don
|
|
|
|
2-3 |
p. 121
|
artikel
|
| 8 |
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
|
Swani, Kunal
|
|
|
|
2-3 |
p. 279-298
|
artikel
|
| 9 |
Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings
|
Streukens, Sandra
|
|
2004
|
|
2-3 |
p. 99-111
|
artikel
|
| 10 |
Reflections
|
Johar, Gita Venkataramani
|
|
|
|
2-3 |
p. 123-124
|
artikel
|
| 11 |
Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis
|
Manchanda, Puneet
|
|
2004
|
|
2-3 |
p. 129-145
|
artikel
|
| 12 |
Technical nomenclature, everyday language, and consumer inference
|
Wu, Ruomeng
|
|
|
|
2-3 |
p. 299-310
|
artikel
|
| 13 |
Technology Newness and Impact of Go/No-Go Criteria on New Product Success
|
Carbonell, Pilar
|
|
2004
|
|
2-3 |
p. 81-97
|
artikel
|
| 14 |
The past, present, and future of brand research
|
Oh, Travis Tae
|
|
|
|
2-3 |
p. 151-162
|
artikel
|
| 15 |
The past, present, and future of consumer research
|
Malter, Maayan S.
|
|
|
|
2-3 |
p. 137-149
|
artikel
|
| 16 |
The past, present, and future of customer management
|
Oblander, Elliot Shin
|
|
|
|
2-3 |
p. 125-136
|
artikel
|
| 17 |
The past, present, and future of innovation research
|
Lee, Byung Cheol
|
|
|
|
2-3 |
p. 187-198
|
artikel
|
| 18 |
The past, present, and future of marketing strategy
|
Sozuer, Sibel
|
|
|
|
2-3 |
p. 163-174
|
artikel
|
| 19 |
The past, present, and future of measurement and methods in marketing analysis
|
Ding, Yu
|
|
|
|
2-3 |
p. 175-186
|
artikel
|
| 20 |
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction
|
Min, Kyeong Sam
|
|
|
|
2-3 |
p. 217-230
|
artikel
|
| 21 |
Touch vs. click: how computer interfaces polarize consumers’ evaluations
|
Wang, Xiaoyu
|
|
|
|
2-3 |
p. 265-277
|
artikel
|
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