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Journal description
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Details for article 19 of 21 found articles
| Title: |
The past, present, and future of measurement and methods in marketing analysis |
| Author: |
Ding, Yu DeSarbo, Wayne S. Hanssens, Dominique M. Jedidi, Kamel Lynch, John G. Lehmann, Donald R. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 31 () nr. 2-3 pages 175-186 |
| Year: |
2020-06-08 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 19 of 21 found articles
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