Digitale Bibliotheek
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                             25 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement Zahmati, Majid

23 3 p. 1665-1676
artikel
2 An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad Amaro, Ana Cláudia

23 3 p. 1429-1458
artikel
3 Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach Ping, Yanni

23 3 p. 1459-1484
artikel
4 A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage Tang, Yao

23 3 p. 1861-1883
artikel
5 A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong Ng, Mark

23 3 p. 1565-1590
artikel
6 Be constantly different! How to manage influencer authenticity Zniva, Robert

23 3 p. 1485-1514
artikel
7 Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop Suh, Taewon

23 3 p. 1591-1619
artikel
8 Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive? Hellemans, Johan

23 3 p. 1539-1564
artikel
9 Customers’ motives to co-create in smart services interactions Roy, Sanjit K.

23 3 p. 1367-1400
artikel
10 Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta Lin, Yumei

23 3 p. 1731-1752
artikel
11 Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis Delina, Radoslav

23 3 p. 1941-1970
artikel
12 Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms Sanchez-Loor, Daniel A.

23 3 p. 1971-2010
artikel
13 Implications of e-tailers’ transition from reselling to the combined reselling and agency selling Fu, Feng

23 3 p. 1885-1920
artikel
14 Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector Koch, Christian

23 3 p. 1515-1538
artikel
15 Introduction: Special Issue on digital marketing and eCommerce Martinez, Luis F.

23 3 p. 1359-1360
artikel
16 Magic mirror on the wall: Cross-buying at the point of sale Schultz, Carsten D.

23 3 p. 1677-1700
artikel
17 Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry Hoang, Duc

23 3 p. 1401-1428
artikel
18 PLS Papers Westland, J. Christopher

23 3 p. 1361-1366
artikel
19 Real-time user clickstream behavior analysis based on apache storm streaming Pal, Gautam

23 3 p. 1829-1859
artikel
20 Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health Zhang, Jilong

23 3 p. 1775-1805
artikel
21 Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions Lages, Luis Filipe

23 3 p. 1621-1663
artikel
22 The impact of social media input intensity on reward-based crowdfunding performance: evidence from China Jiang, Cuixia

23 3 p. 1753-1774
artikel
23 The processing of native advertising compared to banner advertising: an eye-tracking experiment De Keyzer, Freya

23 3 p. 1921-1940
artikel
24 Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform Han, Qiwei

23 3 p. 1701-1730
artikel
25 What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity He, Feifei

23 3 p. 1807-1827
artikel
                             25 gevonden resultaten
 
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