nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
|
Zahmati, Majid |
|
|
23 |
3 |
p. 1665-1676 |
artikel |
2 |
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad
|
Amaro, Ana Cláudia |
|
|
23 |
3 |
p. 1429-1458 |
artikel |
3 |
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach
|
Ping, Yanni |
|
|
23 |
3 |
p. 1459-1484 |
artikel |
4 |
A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage
|
Tang, Yao |
|
|
23 |
3 |
p. 1861-1883 |
artikel |
5 |
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong
|
Ng, Mark |
|
|
23 |
3 |
p. 1565-1590 |
artikel |
6 |
Be constantly different! How to manage influencer authenticity
|
Zniva, Robert |
|
|
23 |
3 |
p. 1485-1514 |
artikel |
7 |
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
|
Suh, Taewon |
|
|
23 |
3 |
p. 1591-1619 |
artikel |
8 |
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
|
Hellemans, Johan |
|
|
23 |
3 |
p. 1539-1564 |
artikel |
9 |
Customers’ motives to co-create in smart services interactions
|
Roy, Sanjit K. |
|
|
23 |
3 |
p. 1367-1400 |
artikel |
10 |
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta
|
Lin, Yumei |
|
|
23 |
3 |
p. 1731-1752 |
artikel |
11 |
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis
|
Delina, Radoslav |
|
|
23 |
3 |
p. 1941-1970 |
artikel |
12 |
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
|
Sanchez-Loor, Daniel A. |
|
|
23 |
3 |
p. 1971-2010 |
artikel |
13 |
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling
|
Fu, Feng |
|
|
23 |
3 |
p. 1885-1920 |
artikel |
14 |
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector
|
Koch, Christian |
|
|
23 |
3 |
p. 1515-1538 |
artikel |
15 |
Introduction: Special Issue on digital marketing and eCommerce
|
Martinez, Luis F. |
|
|
23 |
3 |
p. 1359-1360 |
artikel |
16 |
Magic mirror on the wall: Cross-buying at the point of sale
|
Schultz, Carsten D. |
|
|
23 |
3 |
p. 1677-1700 |
artikel |
17 |
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry
|
Hoang, Duc |
|
|
23 |
3 |
p. 1401-1428 |
artikel |
18 |
PLS Papers
|
Westland, J. Christopher |
|
|
23 |
3 |
p. 1361-1366 |
artikel |
19 |
Real-time user clickstream behavior analysis based on apache storm streaming
|
Pal, Gautam |
|
|
23 |
3 |
p. 1829-1859 |
artikel |
20 |
Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health
|
Zhang, Jilong |
|
|
23 |
3 |
p. 1775-1805 |
artikel |
21 |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions
|
Lages, Luis Filipe |
|
|
23 |
3 |
p. 1621-1663 |
artikel |
22 |
The impact of social media input intensity on reward-based crowdfunding performance: evidence from China
|
Jiang, Cuixia |
|
|
23 |
3 |
p. 1753-1774 |
artikel |
23 |
The processing of native advertising compared to banner advertising: an eye-tracking experiment
|
De Keyzer, Freya |
|
|
23 |
3 |
p. 1921-1940 |
artikel |
24 |
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform
|
Han, Qiwei |
|
|
23 |
3 |
p. 1701-1730 |
artikel |
25 |
What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity
|
He, Feifei |
|
|
23 |
3 |
p. 1807-1827 |
artikel |