| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
|
Zahmati, Majid
|
|
|
23 |
3 |
p. 1665-1676
|
article
|
| 2 |
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad
|
Amaro, Ana Cláudia
|
|
|
23 |
3 |
p. 1429-1458
|
article
|
| 3 |
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach
|
Ping, Yanni
|
|
|
23 |
3 |
p. 1459-1484
|
article
|
| 4 |
A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage
|
Tang, Yao
|
|
|
23 |
3 |
p. 1861-1883
|
article
|
| 5 |
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong
|
Ng, Mark
|
|
|
23 |
3 |
p. 1565-1590
|
article
|
| 6 |
Be constantly different! How to manage influencer authenticity
|
Zniva, Robert
|
|
|
23 |
3 |
p. 1485-1514
|
article
|
| 7 |
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
|
Suh, Taewon
|
|
|
23 |
3 |
p. 1591-1619
|
article
|
| 8 |
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
|
Hellemans, Johan
|
|
|
23 |
3 |
p. 1539-1564
|
article
|
| 9 |
Customers’ motives to co-create in smart services interactions
|
Roy, Sanjit K.
|
|
|
23 |
3 |
p. 1367-1400
|
article
|
| 10 |
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta
|
Lin, Yumei
|
|
|
23 |
3 |
p. 1731-1752
|
article
|
| 11 |
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis
|
Delina, Radoslav
|
|
|
23 |
3 |
p. 1941-1970
|
article
|
| 12 |
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
|
Sanchez-Loor, Daniel A.
|
|
|
23 |
3 |
p. 1971-2010
|
article
|
| 13 |
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling
|
Fu, Feng
|
|
|
23 |
3 |
p. 1885-1920
|
article
|
| 14 |
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector
|
Koch, Christian
|
|
|
23 |
3 |
p. 1515-1538
|
article
|
| 15 |
Introduction: Special Issue on digital marketing and eCommerce
|
Martinez, Luis F.
|
|
|
23 |
3 |
p. 1359-1360
|
article
|
| 16 |
Magic mirror on the wall: Cross-buying at the point of sale
|
Schultz, Carsten D.
|
|
|
23 |
3 |
p. 1677-1700
|
article
|
| 17 |
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry
|
Hoang, Duc
|
|
|
23 |
3 |
p. 1401-1428
|
article
|
| 18 |
PLS Papers
|
Westland, J. Christopher
|
|
|
23 |
3 |
p. 1361-1366
|
article
|
| 19 |
Real-time user clickstream behavior analysis based on apache storm streaming
|
Pal, Gautam
|
|
|
23 |
3 |
p. 1829-1859
|
article
|
| 20 |
Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health
|
Zhang, Jilong
|
|
|
23 |
3 |
p. 1775-1805
|
article
|
| 21 |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions
|
Lages, Luis Filipe
|
|
|
23 |
3 |
p. 1621-1663
|
article
|
| 22 |
The impact of social media input intensity on reward-based crowdfunding performance: evidence from China
|
Jiang, Cuixia
|
|
|
23 |
3 |
p. 1753-1774
|
article
|
| 23 |
The processing of native advertising compared to banner advertising: an eye-tracking experiment
|
De Keyzer, Freya
|
|
|
23 |
3 |
p. 1921-1940
|
article
|
| 24 |
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform
|
Han, Qiwei
|
|
|
23 |
3 |
p. 1701-1730
|
article
|
| 25 |
What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity
|
He, Feifei
|
|
|
23 |
3 |
p. 1807-1827
|
article
|
Journal description