|
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
13 gevonden resultaten
| nr | titel | auteur | tijdschrift | jaar | jaarg. | afl. | pagina('s) | type |
| 1 | Applying neural computing to target marketing |
Zahavi, Jacob |
1997 |
11 | 4 |
p. 76-93 |
artikel |
|
| 2 | Customer lifetime valuation to support marketing decision making |
Robert Dwyer, F. |
1997 |
11 | 4 |
p. 6-13 |
artikel |
|
| 3 | Database marketing |
Petrison, Lisa A. |
1997 |
11 | 4 |
p. 109-125 |
artikel |
|
| 4 | Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters |
Nowak, Glen J. |
1997 |
11 | 4 |
p. 94-108 |
artikel |
|
| 5 | Direct marketing modeling with CART and CHAID |
Haughton, Dominique |
1997 |
11 | 4 |
p. 42-52 |
artikel |
|
| 6 | Expanding the role of the direct marketing database |
Roberts, Mary Lou |
1997 |
11 | 4 |
p. 26-35 |
artikel |
|
| 7 | From the editors |
Deighton, John |
1997 |
11 | 4 |
p. 4-5 |
artikel |
|
| 8 | From the practitioner |
Yeck, John D. |
1997 |
11 | 4 |
p. 2-3 |
artikel |
|
| 9 | Issues and problems in applying neural computing to target marketing |
Zahavi, Jacob |
1997 |
11 | 4 |
p. 63-75 |
artikel |
|
| 10 | [No title] |
Church, Nancy J. |
1997 |
11 | 4 |
p. 126-135 |
artikel |
|
| 11 | Reinventing direct marketing |
Copp, Vincent F. |
1997 |
11 | 4 |
p. 14-25 |
artikel |
|
| 12 | The use of need-based segmentation for developing segment-specific direct marketing strategies |
Peltier, James W. |
1997 |
11 | 4 |
p. 53-62 |
artikel |
|
| 13 | Using customer satisfaction research for relationship marketing: A direct marketing approach |
Gengler, Charles E. |
1997 |
11 | 4 |
p. 36-41 |
artikel |
13 gevonden resultaten