| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
|
Mishra, Anubhav
|
|
2018
|
86 |
C |
p. 394-405
|
artikel
|
| 2 |
Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland
|
Dermody, Janine
|
|
2018
|
86 |
C |
p. 333-343
|
artikel
|
| 3 |
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
|
Balaji, M.S.
|
|
2018
|
86 |
C |
p. 109-118
|
artikel
|
| 4 |
Challenges and opportunities for marketers in the emerging markets
|
Sharma, Piyush
|
|
2018
|
86 |
C |
p. 210-216
|
artikel
|
| 5 |
Conceptualizing and operationalizing the social entrepreneurship construct
|
Dwivedi, Abhishek
|
|
2018
|
86 |
C |
p. 32-40
|
artikel
|
| 6 |
Conspicuous consumption in emerging market: The case of Chinese migrant workers
|
Huang, Zhen
|
|
2018
|
86 |
C |
p. 366-373
|
artikel
|
| 7 |
Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
|
Hirunyawipada, Tanawat
|
|
2018
|
86 |
C |
p. 22-31
|
artikel
|
| 8 |
Corporate Identity Congruence: A meanings-based analysis
|
Flint, Daniel J.
|
|
2018
|
86 |
C |
p. 68-82
|
artikel
|
| 9 |
Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries
|
Lu, Qiang (Steven)
|
|
2018
|
86 |
C |
p. 321-332
|
artikel
|
| 10 |
Customer engagement behavior in individualistic and collectivistic markets
|
Roy, Sanjit Kumar
|
|
2018
|
86 |
C |
p. 281-290
|
artikel
|
| 11 |
Customer involvement capability and service firm performance: The mediating role of innovation
|
Anning-Dorson, Thomas
|
|
2018
|
86 |
C |
p. 269-280
|
artikel
|
| 12 |
Customer orientation as a multidimensional construct: Evidence from the Russian markets
|
Smirnova, Maria M.
|
|
2018
|
86 |
C |
p. 457-467
|
artikel
|
| 13 |
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
|
Heinberg, Martin
|
|
2018
|
86 |
C |
p. 259-268
|
artikel
|
| 14 |
Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations
|
Varadarajan, Rajan
|
|
2018
|
86 |
C |
p. 225-233
|
artikel
|
| 15 |
Editorial Board
|
|
|
2018
|
86 |
C |
p. ii-vi
|
artikel
|
| 16 |
Explaining women's presence on corporate boards: The institutionalization of progressive gender-related policies
|
Thams, Yannick
|
|
2018
|
86 |
C |
p. 130-140
|
artikel
|
| 17 |
Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
|
Xu, Hangjun
|
|
2018
|
86 |
C |
p. 141-152
|
artikel
|
| 18 |
Family decision-making in an emerging market: Tensions with tradition
|
Lien, Nguyen Huong
|
|
2018
|
86 |
C |
p. 479-489
|
artikel
|
| 19 |
Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users
|
Sinha, Mona
|
|
2018
|
86 |
C |
p. 217-224
|
artikel
|
| 20 |
Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness
|
Fletcher-Brown, Judith
|
|
2018
|
86 |
C |
p. 416-434
|
artikel
|
| 21 |
How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective
|
Su, Lujun
|
|
2018
|
86 |
C |
p. 179-189
|
artikel
|
| 22 |
How internal marketing drive customer satisfaction in matured and maturing European markets?
|
Kadic-Maglajlic, Selma
|
|
2018
|
86 |
C |
p. 291-299
|
artikel
|
| 23 |
How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context
|
Diallo, Mbaye Fall
|
|
2018
|
86 |
C |
p. 311-320
|
artikel
|
| 24 |
Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
|
Cheng, Louis T.W.
|
|
2018
|
86 |
C |
p. 83-95
|
artikel
|
| 25 |
Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India
|
Dholakia, Ruby R.
|
|
2018
|
86 |
C |
p. 406-415
|
artikel
|
| 26 |
Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective
|
Shamah, Rania A.M.
|
|
2018
|
86 |
C |
p. 446-456
|
artikel
|
| 27 |
Is guanxi universal in China? Some evidence of a paradoxical shift
|
Berger, Ron
|
|
2018
|
86 |
C |
p. 344-355
|
artikel
|
| 28 |
‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
|
Jaikumar, Saravana
|
|
2018
|
86 |
C |
p. 386-393
|
artikel
|
| 29 |
It's a match when green meets healthy in sustainability labeling
|
Cho, Yoon-Na
|
|
2018
|
86 |
C |
p. 119-129
|
artikel
|
| 30 |
Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty
|
Lee, Liane W.Y.
|
|
2018
|
86 |
C |
p. 356-365
|
artikel
|
| 31 |
Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector
|
Agarwal, Nivedita
|
|
2018
|
86 |
C |
p. 234-244
|
artikel
|
| 32 |
Maturity of knowledge inputs and innovation value: The moderating effect of firm age and size
|
Messeni Petruzzelli, Antonio
|
|
2018
|
86 |
C |
p. 190-201
|
artikel
|
| 33 |
Not just for the recommender: How eWOM incentives influence the recommendation audience
|
Reimer, Thomas
|
|
2018
|
86 |
C |
p. 11-21
|
artikel
|
| 34 |
Political connections, internal control and firm value: Evidence from China's anti-corruption campaign
|
Wang, Fangjun
|
|
2018
|
86 |
C |
p. 53-67
|
artikel
|
| 35 |
Retailers beware: On denied product returns and consumer behavior
|
Dailey, Lynn C.
|
|
2018
|
86 |
C |
p. 202-209
|
artikel
|
| 36 |
Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
|
Horváth, Csilla
|
|
2018
|
86 |
C |
p. 300-310
|
artikel
|
| 37 |
Social entrepreneurship: Creating value in the context of institutional complexity
|
Cherrier, Helene
|
|
2018
|
86 |
C |
p. 245-258
|
artikel
|
| 38 |
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective
|
Nyadzayo, Munyaradzi W.
|
|
2018
|
86 |
C |
p. 435-445
|
artikel
|
| 39 |
The emergence of entrepreneurial ecosystems: A complex adaptive systems approach
|
Roundy, Philip T.
|
|
2018
|
86 |
C |
p. 1-10
|
artikel
|
| 40 |
The impact of corporate label change on long-term labor productivity
|
Fan, Di
|
|
2018
|
86 |
C |
p. 96-108
|
artikel
|
| 41 |
The impacts of spatial positioning on regional new venture creation and firm mortality over the industry life cycle
|
Wang, Liang
|
|
2018
|
86 |
C |
p. 41-52
|
artikel
|
| 42 |
The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets
|
Jiang, Kai
|
|
2018
|
86 |
C |
p. 374-385
|
artikel
|
| 43 |
Ties of survival: Specialization, inter-firm ties, and firm failure in the U.S. venture capital industry
|
Makarevich, Alex
|
|
2018
|
86 |
C |
p. 153-165
|
artikel
|
| 44 |
Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam
|
Nguyen, Nhat Nguyen
|
|
2018
|
86 |
C |
p. 490-500
|
artikel
|
| 45 |
What does investors' online divergence of opinion tell us about stock returns and trading volume?
|
Al-Nasseri, Alya
|
|
2018
|
86 |
C |
p. 166-178
|
artikel
|
| 46 |
Willingness to punish and reward brands associated to a political ideology (BAPI)
|
Duman, Sumeyra
|
|
2018
|
86 |
C |
p. 468-478
|
artikel
|
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