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                             25 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach Mikalef, Patrick

98 C p. 80-92
artikel
2 “Because you are a part of me”: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender Itani, Omar S.

98 C p. 283-298
artikel
3 Business actor engagement: Exploring its antecedents and types Ekman, Peter

98 C p. 179-192
artikel
4 Developing a coevolutionary account of innovation ecosystems Breslin, Dermot

98 C p. 59-68
artikel
5 Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective Cheng, Ming

98 C p. 41-58
artikel
6 Editorial Board
98 C p. IFC
artikel
7 Editorial Board Continued
98 C p. i-iii
artikel
8 Editorial: Qualitative research in business marketing management Lindgreen, Adam

98 C p. A1-A9
artikel
9 Effects of top management team faultlines in the service transition of manufacturing firms Chen, Man

98 C p. 115-124
artikel
10 Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic Alalwan, Ali Abdallah

98 C p. 241-254
artikel
11 Gift type, guanxi, and gift acceptability in Chinese business circles: The mediating effects of perceived manipulation and face threat Zhu, Wenting

98 C p. 17-27
artikel
12 How to design good experiments in marketing: Types, examples, and methods Viglia, Giampaolo

98 C p. 193-206
artikel
13 Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs Visentin, Marco

98 C p. 28-40
artikel
14 Negotiating agency in mitigating franchisee failure: A critical discourse analysis Dada, Olufunmilola (Lola)

98 C p. 1-16
artikel
15 Religiosity and psychological contracts in Asian B2B service relationships Kingshott, Russel P.J.

98 C p. 138-148
artikel
16 Safeguarding or coordinating? Unfolding the dual-function of contracts in manufacturer-distributor relationships Li, Ruqi

98 C p. 69-79
artikel
17 Satisfactory listening: The differential role of salesperson communication in (co)creating value for B2B buyers Hossain, Mehdi Tanzeeb

98 C p. 222-240
artikel
18 Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research Saura, Jose Ramon

98 C p. 161-178
artikel
19 SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices Baabdullah, Abdullah M.

98 C p. 255-270
artikel
20 The trade-off between trust and distrust in supply chain collaboration Han, Weixi

98 C p. 93-104
artikel
21 Triadic embeddedness, sources of relational rents, and interfirm performance Haugland, Sven A.

98 C p. 271-282
artikel
22 Unpacking the management of Oligo-coopetition strategies in the absence of a moderating third party Le Roy, Frédéric

98 C p. 125-137
artikel
23 Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider Li, Shuyang

98 C p. 105-114
artikel
24 What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics Kushwaha, Amit Kumar

98 C p. 207-221
artikel
25 Whether and when do alliance terminations pay off? Koval, Mariia

98 C p. 149-160
artikel
                             25 gevonden resultaten
 
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