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                             20 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 A model of supplier–retailer power asymmetry in the Australian retail industry Sutton-Brady, Catherine
2015
51 C p. 122-130
9 p.
artikel
2 B2B and internal relationships and curative international marketing: A polish case study Kaufmann, H.R.
2015
51 C p. 69-78
10 p.
artikel
3 B2B branding in emerging markets: A sustainability perspective Sheth, Jagdish N.
2015
51 C p. 79-88
10 p.
artikel
4 Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability Nguyen, Bang
2015
51 C p. 11-25
15 p.
artikel
5 Brands in, from and to emerging markets: The role of industrial relationships Gupta, Suraksha
2015
51 C p. 4-10
7 p.
artikel
6 Building industrial brand equity by leveraging firm capabilities and co-creating value with customers Zhang, Jing
2015
51 C p. 47-58
12 p.
artikel
7 Conceptualizing competition and rivalry in a networking business market Medlin, Christopher J.
2015
51 C p. 131-140
10 p.
artikel
8 Corporate brand expressions in business-to-business companies' websites: Evidence from Brazil and India Simões, Cláudia
2015
51 C p. 59-68
10 p.
artikel
9 Determinants of social media adoption by B2B organizations Siamagka, Nikoletta-Theofania
2015
51 C p. 89-99
11 p.
artikel
10 Editorial Board 2015
51 C p. IFC-
1 p.
artikel
11 Editorial Board Continued 2015
51 C p. i-ii
nvt p.
artikel
12 Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice Kumar, V.
2015
51 C p. 26-34
9 p.
artikel
13 Firm boundary decisions in solution business: Examining internal vs. external resource integration Salonen, Anna
2015
51 C p. 171-183
13 p.
artikel
14 Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research Murphy, William H.
2015
51 C p. 115-121
7 p.
artikel
15 How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance Shannahan, Rachelle J.
2015
51 C p. 100-114
15 p.
artikel
16 Letter from the co-editors-in-chief LaPlaca, Peter J.
2015
51 C p. 1-3
3 p.
artikel
17 Managing salespeople strategically when promoting new products – incorporating market orientation into a sales management control framework Chen, Annie
2015
51 C p. 141-149
9 p.
artikel
18 Psychological contract breach's antecedents and outcomes in salespeople: The roles of psychological climate, job attitudes, and turnover intention Hartmann, Nathaniel N.
2015
51 C p. 158-170
13 p.
artikel
19 The antecedents and consequence of Et-Moone B2B relationships Abosag, Ibrahim
2015
51 C p. 150-157
8 p.
artikel
20 The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets Reijonen, Helen
2015
51 C p. 35-46
12 p.
artikel
                             20 gevonden resultaten
 
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