| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A model of supplier–retailer power asymmetry in the Australian retail industry
|
Sutton-Brady, Catherine
|
|
2015
|
51 |
C |
p. 122-130
9 p.
|
article
|
| 2 |
B2B and internal relationships and curative international marketing: A polish case study
|
Kaufmann, H.R.
|
|
2015
|
51 |
C |
p. 69-78
10 p.
|
article
|
| 3 |
B2B branding in emerging markets: A sustainability perspective
|
Sheth, Jagdish N.
|
|
2015
|
51 |
C |
p. 79-88
10 p.
|
article
|
| 4 |
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
|
Nguyen, Bang
|
|
2015
|
51 |
C |
p. 11-25
15 p.
|
article
|
| 5 |
Brands in, from and to emerging markets: The role of industrial relationships
|
Gupta, Suraksha
|
|
2015
|
51 |
C |
p. 4-10
7 p.
|
article
|
| 6 |
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
|
Zhang, Jing
|
|
2015
|
51 |
C |
p. 47-58
12 p.
|
article
|
| 7 |
Conceptualizing competition and rivalry in a networking business market
|
Medlin, Christopher J.
|
|
2015
|
51 |
C |
p. 131-140
10 p.
|
article
|
| 8 |
Corporate brand expressions in business-to-business companies' websites: Evidence from Brazil and India
|
Simões, Cláudia
|
|
2015
|
51 |
C |
p. 59-68
10 p.
|
article
|
| 9 |
Determinants of social media adoption by B2B organizations
|
Siamagka, Nikoletta-Theofania
|
|
2015
|
51 |
C |
p. 89-99
11 p.
|
article
|
| 10 |
Editorial Board
|
|
|
2015
|
51 |
C |
p. IFC-
1 p.
|
article
|
| 11 |
Editorial Board Continued
|
|
|
2015
|
51 |
C |
p. i-ii
nvt p.
|
article
|
| 12 |
Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice
|
Kumar, V.
|
|
2015
|
51 |
C |
p. 26-34
9 p.
|
article
|
| 13 |
Firm boundary decisions in solution business: Examining internal vs. external resource integration
|
Salonen, Anna
|
|
2015
|
51 |
C |
p. 171-183
13 p.
|
article
|
| 14 |
Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research
|
Murphy, William H.
|
|
2015
|
51 |
C |
p. 115-121
7 p.
|
article
|
| 15 |
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
|
Shannahan, Rachelle J.
|
|
2015
|
51 |
C |
p. 100-114
15 p.
|
article
|
| 16 |
Letter from the co-editors-in-chief
|
LaPlaca, Peter J.
|
|
2015
|
51 |
C |
p. 1-3
3 p.
|
article
|
| 17 |
Managing salespeople strategically when promoting new products – incorporating market orientation into a sales management control framework
|
Chen, Annie
|
|
2015
|
51 |
C |
p. 141-149
9 p.
|
article
|
| 18 |
Psychological contract breach's antecedents and outcomes in salespeople: The roles of psychological climate, job attitudes, and turnover intention
|
Hartmann, Nathaniel N.
|
|
2015
|
51 |
C |
p. 158-170
13 p.
|
article
|
| 19 |
The antecedents and consequence of Et-Moone B2B relationships
|
Abosag, Ibrahim
|
|
2015
|
51 |
C |
p. 150-157
8 p.
|
article
|
| 20 |
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
|
Reijonen, Helen
|
|
2015
|
51 |
C |
p. 35-46
12 p.
|
article
|
Journal description