Beginning with the environment around marketing,postmodern culture, is causing new synthesis andnew presentations that are local and universal.Fluctuations and crisis in world economy;electronic commerce and virtual communicationopportunities that Internet provided, have alltransformed presentations of product diversity,distribution and forms of transportation. Accordingto atmosphere, presentation of unrelated productstogether, getting contribution and advertising frompostmodern art in publicity, making marketingcommunication messages in eclecting form, all arethe impacts on consumption patterns which wascaused by postmodern culture. In this article,postmodern perspectives of marketing is mentionedand different examples are given.
Uitgever:
Ege University, Faculty of Economics and Administrative Sciences (provided by DOAJ)
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