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Details van artikel 136 van 245 gevonden artikelen
| Titel: |
Perceptions of a speaker's initial credibility as a function of religious involvement and religious disclosiveness |
| Auteur: |
Stewart, Robert A. |
| Verschenen in: |
Communication research reports |
| Paginering: | Jaargang 11 (1994) nr. 2 pagina's 169-176 |
| Jaar: |
1994-12 |
| Inhoud: |
It is argued that religious attributes of a speaker should have bearing on audience reactions to the source. Analyses confirmed the assumption that religious involvement (defined as being a regular churchgoer) and religious disclosure (defined as being willing to openly express religious views in public) would enhance perceptions of a speaker's character. Furthermore, religious disclosure, but not religious involvement, was found to be a significant contributor to perceived competence, but considerably less so than manipulated expertise. No interaction effects obtained. However, respondents' involvement on the speaker's topic also had significant effects on each measure of credibility, parallel to the other main effects. Results are discussed in terms of a “booster”; effect for religious attributes of a speaker, and implications are drawn to research on persuasion. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 136 van 245 gevonden artikelen
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