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Details for article 136 of 245 found articles
| Title: |
Perceptions of a speaker's initial credibility as a function of religious involvement and religious disclosiveness |
| Author: |
Stewart, Robert A. |
| Appeared in: |
Communication research reports |
| Paging: | Volume 11 (1994) nr. 2 pages 169-176 |
| Year: |
1994-12 |
| Contents: |
It is argued that religious attributes of a speaker should have bearing on audience reactions to the source. Analyses confirmed the assumption that religious involvement (defined as being a regular churchgoer) and religious disclosure (defined as being willing to openly express religious views in public) would enhance perceptions of a speaker's character. Furthermore, religious disclosure, but not religious involvement, was found to be a significant contributor to perceived competence, but considerably less so than manipulated expertise. No interaction effects obtained. However, respondents' involvement on the speaker's topic also had significant effects on each measure of credibility, parallel to the other main effects. Results are discussed in terms of a “booster”; effect for religious attributes of a speaker, and implications are drawn to research on persuasion. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 136 of 245 found articles
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