no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
A critique of corporate social responsibility in light of classical economics
|
Ahluwalia, Saurabh |
|
|
12 |
1-2 |
p. 25-29 |
article |
2 |
An exploration of how boards of directors impact chief marketing officer performance: Insights from the field
|
Whitler, Kimberly A. |
|
|
12 |
1-2 |
p. 105-115 |
article |
3 |
Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
|
Purani, Keyoor |
|
|
12 |
1-2 |
p. 52-70 |
article |
4 |
Marketing as problem solver: in defense of social responsibility
|
Martin, Kelly D. |
|
|
12 |
1-2 |
p. 44-51 |
article |
5 |
Marketing’s new myopia: Expanding the social responsibilities of marketing managers
|
Cronin, J. Joseph |
|
|
12 |
1-2 |
p. 30-37 |
article |
6 |
Perspectives on socially responsible marketing: the chasm widens
|
Ferrell, O. C. |
|
|
12 |
1-2 |
p. 1-6 |
article |
7 |
The impact of boards of directors on chief marketing officer performance: Framing and research agenda
|
Whitler, Kimberly A. |
|
|
12 |
1-2 |
p. 116-136 |
article |
8 |
Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience
|
Gaski, John F. |
|
|
12 |
1-2 |
p. 7-24 |
article |
9 |
Update the Theory + Practice section
|
Jaworski, Bernard |
|
|
12 |
1-2 |
p. 102-104 |
article |
10 |
Why should marketers be forced to ignore their moral awareness? A reply to Gaski
|
Demuijnck, Geert |
|
|
12 |
1-2 |
p. 38-43 |
article |