| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A critique of corporate social responsibility in light of classical economics
|
Ahluwalia, Saurabh
|
|
|
12 |
1-2 |
p. 25-29
|
article
|
| 2 |
An exploration of how boards of directors impact chief marketing officer performance: Insights from the field
|
Whitler, Kimberly A.
|
|
|
12 |
1-2 |
p. 105-115
|
article
|
| 3 |
A renewable resource model of health decision-making: insights to improve health marketing
|
Lord Ferguson, Sarah
|
|
|
12 |
1-2 |
p. 71-84
|
article
|
| 4 |
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
|
Gallan, Andrew S.
|
|
|
12 |
1-2 |
p. 85-101
|
article
|
| 5 |
Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
|
Purani, Keyoor
|
|
|
12 |
1-2 |
p. 52-70
|
article
|
| 6 |
Marketing as problem solver: in defense of social responsibility
|
Martin, Kelly D.
|
|
|
12 |
1-2 |
p. 44-51
|
article
|
| 7 |
Marketing’s new myopia: Expanding the social responsibilities of marketing managers
|
Cronin, J. Joseph
|
|
|
12 |
1-2 |
p. 30-37
|
article
|
| 8 |
Perspectives on socially responsible marketing: the chasm widens
|
Ferrell, O. C.
|
|
|
12 |
1-2 |
p. 1-6
|
article
|
| 9 |
The impact of boards of directors on chief marketing officer performance: Framing and research agenda
|
Whitler, Kimberly A.
|
|
|
12 |
1-2 |
p. 116-136
|
article
|
| 10 |
Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience
|
Gaski, John F.
|
|
|
12 |
1-2 |
p. 7-24
|
article
|
| 11 |
Update the Theory + Practice section
|
Jaworski, Bernard
|
|
|
12 |
1-2 |
p. 102-104
|
article
|
| 12 |
Why should marketers be forced to ignore their moral awareness? A reply to Gaski
|
Demuijnck, Geert
|
|
|
12 |
1-2 |
p. 38-43
|
article
|
Journal description