nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Academic Program Review:
|
Cope, Robert |
|
1991 |
3 |
2 |
p. 63-86 |
artikel |
2 |
A Guide to Effective Use of Alumni Student Recruitment
|
McCoy, James S. |
|
1991 |
3 |
2 |
p. 105-112 |
artikel |
3 |
Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?
|
Goldgehn, Leslie A. |
|
1991 |
3 |
2 |
p. 39-62 |
artikel |
4 |
Enrollment Management:
|
Jantzen, Jan |
|
1991 |
3 |
2 |
p. 129-138 |
artikel |
5 |
Factors and Strategies Which Influence the Marketing of Successful Fund Raising Programs in Small Private Colleges
|
Kraus, Ronald J. |
|
1991 |
3 |
2 |
p. 153-167 |
artikel |
6 |
Guidelines for Using Market Research in College Publications
|
Ziegler, Edward |
|
1991 |
3 |
2 |
p. 139-152 |
artikel |
7 |
Multiple Positions for an Academic Institution:
|
Sekely, William S. |
|
1991 |
3 |
2 |
p. 87-104 |
artikel |
8 |
Opportunistic Marketing in Higher Education
|
Wonders, Thomas J. |
|
1991 |
3 |
2 |
p. 1-16 |
artikel |
9 |
Perceptions Toward Marketing Higher Education:
|
Taylor, Raymond E. |
|
1991 |
3 |
2 |
p. 17-38 |
artikel |
10 |
Prologue
|
Hayes, Thomas J. |
|
1991 |
3 |
2 |
p. 9-10 |
artikel |
11 |
The Enrollment Challenge for Business Schools:
|
Schmidt, Sandra L. |
|
1991 |
3 |
2 |
p. 113-128 |
artikel |
12 |
The Role of Public Relations in a Successful Fund-Raising Campaign
|
Adams, Michael F. |
|
1991 |
3 |
2 |
p. 169-175 |
artikel |
13 |
Up the Organization
|
Hayes, Thomas J. |
|
1991 |
3 |
2 |
p. 177-179 |
artikel |