| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Academic Program Review:
|
Cope, Robert
|
|
1991
|
3 |
2 |
p. 63-86
|
article
|
| 2 |
A Guide to Effective Use of Alumni Student Recruitment
|
McCoy, James S.
|
|
1991
|
3 |
2 |
p. 105-112
|
article
|
| 3 |
Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?
|
Goldgehn, Leslie A.
|
|
1991
|
3 |
2 |
p. 39-62
|
article
|
| 4 |
Enrollment Management:
|
Jantzen, Jan
|
|
1991
|
3 |
2 |
p. 129-138
|
article
|
| 5 |
Factors and Strategies Which Influence the Marketing of Successful Fund Raising Programs in Small Private Colleges
|
Kraus, Ronald J.
|
|
1991
|
3 |
2 |
p. 153-167
|
article
|
| 6 |
Guidelines for Using Market Research in College Publications
|
Ziegler, Edward
|
|
1991
|
3 |
2 |
p. 139-152
|
article
|
| 7 |
Multiple Positions for an Academic Institution:
|
Sekely, William S.
|
|
1991
|
3 |
2 |
p. 87-104
|
article
|
| 8 |
Opportunistic Marketing in Higher Education
|
Wonders, Thomas J.
|
|
1991
|
3 |
2 |
p. 1-16
|
article
|
| 9 |
Perceptions Toward Marketing Higher Education:
|
Taylor, Raymond E.
|
|
1991
|
3 |
2 |
p. 17-38
|
article
|
| 10 |
Prologue
|
Hayes, Thomas J.
|
|
1991
|
3 |
2 |
p. 9-10
|
article
|
| 11 |
The Enrollment Challenge for Business Schools:
|
Schmidt, Sandra L.
|
|
1991
|
3 |
2 |
p. 113-128
|
article
|
| 12 |
The Role of Public Relations in a Successful Fund-Raising Campaign
|
Adams, Michael F.
|
|
1991
|
3 |
2 |
p. 169-175
|
article
|
| 13 |
Up the Organization
|
Hayes, Thomas J.
|
|
1991
|
3 |
2 |
p. 177-179
|
article
|
Journal description