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Details for article 6 of 13 found articles
| Title: |
Guidelines for Using Market Research in College Publications |
| Author: |
Ziegler, Edward |
| Appeared in: |
Journal of marketing for higher education |
| Paging: | Volume 3 (1991) nr. 2 pages 139-152 |
| Year: |
1991-10-11 |
| Contents: |
As the current college admissions situation becomes more competitive, college and universities have discovered they must aggressively market themselves to prospective students. Most institutions use marketing within the admissions office to plan recruitment strategies, yet overlook one of its most important applications- admissions publications. The presentation will seek to: (1) Introduce the concept of marketing and the role it plays in recruitment materials. (2) Show publications managers where to find market research, both on their campuses as well as from secondary sources. (3) Demonstrate methods publications managers can use to collect their own research. (4) Demonstrate how this research can be applies to their situation, both in the preparation and evaluation of recruitment material. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 13 found articles
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