| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
An Evaluation of the Opinions of Hospital Employees Regarding the Contribution of Internal Marketing to the Application of Total Quality Management in Turkey
|
Karasa, Arzu
|
|
2008
|
24 |
3-4 |
p. 167-187
|
artikel
|
| 2 |
Approaches to Organizing Public Relations Functions in Healthcare
|
Guy, Bonnie
|
|
2008
|
24 |
3-4 |
p. 1-18
|
artikel
|
| 3 |
A Typology of Health Marketing Research Methods-Combining Public Relations Methods with Organizational Concern
|
Rotarius, Timothy
|
|
2008
|
24 |
3-4 |
p. 201-211
|
artikel
|
| 4 |
Communicating with External Publics: Managing Public Opinion and Behavior
|
Ristino, Robert J.
|
|
2008
|
24 |
3-4 |
p. 55-80
|
artikel
|
| 5 |
Corporate Visual Identity: A Case in Hospitals
|
Alkibay, Sanem
|
|
2008
|
24 |
3-4 |
p. 131-149
|
artikel
|
| 6 |
Effectively Executing a Comprehensive Marketing Communication Strategy
|
Gombeski, William R.
|
|
2008
|
24 |
3-4 |
p. 97-115
|
artikel
|
| 7 |
Health Crises and Media Relations: Relationship Management-By-Fire
|
Springston, Jeffrey K.
|
|
2008
|
24 |
3-4 |
p. 81-96
|
artikel
|
| 8 |
Organ Donation: A Significant Marketing Challenge
|
Clarke, Roberta N.
|
|
2008
|
24 |
3-4 |
p. 189-200
|
artikel
|
| 9 |
The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care Organizations
|
Berkowitz, Eric N.
|
|
2008
|
24 |
3-4 |
p. 117-130
|
artikel
|
| 10 |
The Organization and Implementation of Relationship Management
|
Wise, Kurt
|
|
2008
|
24 |
3-4 |
p. 151-166
|
artikel
|
| 11 |
The Role of Public Relations Activities in Hospital Choice
|
Tengilimoglu, Dilaver
|
|
2008
|
24 |
3-4 |
p. 19-31
|
artikel
|
| 12 |
The Role of Public Relations for Image Creating in Health Services: A Sample Patient Satisfaction Survey
|
Kirdar, Yalcin
|
|
2008
|
24 |
3-4 |
p. 33-53
|
artikel
|
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