| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A Case Study Using a Patient Satisfaction Survey to Improve the Delivery and Effectiveness of Drug Addiction Treatment Services: Marketing Implications and Organizational Impact
|
Hogan, Beth
|
|
2008
|
24 |
1-2 |
p. 93-106
|
article
|
| 2 |
Attitudes of Dentists and Dental Patients Toward Advertising
|
Clow, Kenneth E.
|
|
2008
|
24 |
1-2 |
p. 23-34
|
article
|
| 3 |
Evolution and Acceptability of Medical Applications of RFID Implants Among Early Users of Technology
|
Smith, Alan D.
|
|
2008
|
24 |
1-2 |
p. 121-155
|
article
|
| 4 |
Examining the Relationship Between Patient Orientation and Job Satisfaction in Health Care: Evidence from the Nursing Profession
|
Harris, Eric G.
|
|
2008
|
24 |
1-2 |
p. 1-14
|
article
|
| 5 |
FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?
|
Khanfar, Nile
|
|
2008
|
24 |
1-2 |
p. 77-91
|
article
|
| 6 |
Healthcare Marketing on the Web: Moving Forward Toward More Interactive Practices
|
Erdem, S. Altan
|
|
2008
|
24 |
1-2 |
p. 35-49
|
article
|
| 7 |
Hospital Employee Job Resourcefulness: An Empirical Study and Implications for Health Care Marketing
|
Harris, Eric G.
|
|
2008
|
24 |
1-2 |
p. 63-75
|
article
|
| 8 |
Marketing Orientation in Hospitals: Findings from a Multi-Phased Research Study
|
Wrenn, Bruce
|
|
2008
|
24 |
1-2 |
p. 15-22
|
article
|
| 9 |
The “Happy End” Effect: Colonoscopies Provide Clues on Enhancing Marketing Training
|
Von Bergen, C. W.
|
|
2008
|
24 |
1-2 |
p. 107-119
|
article
|
| 10 |
Using a Sponsorship to Improve the Success of Blood Drive Donations
|
Hogan, Beth
|
|
2008
|
24 |
1-2 |
p. 51-61
|
article
|
Journal description