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Details van artikel 3 van 10 gevonden artikelen
| Titel: |
Evolution and Acceptability of Medical Applications of RFID Implants Among Early Users of Technology |
| Auteur: |
Smith, Alan D. |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 24 (2008) nr. 1-2 pagina's 121-155 |
| Jaar: |
2008-09-29 |
| Inhoud: |
RFID as a wireless identification technology that may be combined with microchip implants have tremendous potential in today's market. Although these implants have their advantages and disadvantages, recent improvements how allowed for implants designed for humans. Focus was given to the use of RFID tags and its effects on technology and CRM through a case study on VeriChip™, the only corporation to hold the rights and the patent to the implantable chip for humans, and an empirically based study on working professionals to measure perceptions by early adopters of such technology. Through hypotheses-testing procedures, it was found that although some resistance to accept microchip implants was found in several applications, especially among gender, it was totally expected that healthcare and medical record keeping activities would be universally treated in a positive light and the use of authorities (namely governmental agencies) would be equally treated in a negative light by both sexes. Future trends and recommendations are presented along with statistical results collected through personal interviews. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 10 gevonden artikelen
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