| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution
|
Hofmeyr, Jan
|
|
2008
|
50 |
2 |
p. 181-202
|
artikel
|
| 2 |
Book Review: – Les Binet and Peter Field-Marketing in the Era of Accountability
|
Grant, Ian
|
|
2008
|
50 |
2 |
p. 296-297
|
artikel
|
| 3 |
Book Review: – Richard Layard – Happiness: Lessons from a New Science
|
Nairn, Agnes
|
|
2008
|
50 |
2 |
p. 293-295
|
artikel
|
| 4 |
Editorial
|
Mouncey, Peter
|
|
2008
|
50 |
2 |
p. 159-164
|
artikel
|
| 5 |
Forum - Culture, Communications and Business: The Power of Advanced Semiotics
|
Maggio-Muller, Katja
|
|
2008
|
50 |
2 |
p. 169-180
|
artikel
|
| 6 |
Instantiation: Reframing Brand Communication
|
Barnham, Chris
|
|
2008
|
50 |
2 |
p. 203-215
|
artikel
|
| 7 |
Mixed mode: The Only ‘Fitness’ Regime?
|
Blyth, Bill
|
|
2008
|
50 |
2 |
p. 241-266
|
artikel
|
| 8 |
New Trends in Innovation and Customer Relationship Management: A Challenge for Market Researchers
|
Maklan, Stan
|
|
2008
|
50 |
2 |
p. 221-240
|
artikel
|
| 9 |
Viewpoint - After 50 Years of IJMR, the State of Marketing
|
Mcdonald, Malcolm
|
|
2008
|
50 |
2 |
p. 165-168
|
artikel
|
| 10 |
Web 2.0, Social Networks and the Future of Market Research
|
Cooke, Mike
|
|
2008
|
50 |
2 |
p. 267-292
|
artikel
|
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