no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution
|
Hofmeyr, Jan |
|
2008 |
50 |
2 |
p. 181-202 |
article |
2 |
Book Review: – Les Binet and Peter Field-Marketing in the Era of Accountability
|
Grant, Ian |
|
2008 |
50 |
2 |
p. 296-297 |
article |
3 |
Book Review: – Richard Layard – Happiness: Lessons from a New Science
|
Nairn, Agnes |
|
2008 |
50 |
2 |
p. 293-295 |
article |
4 |
Editorial
|
Mouncey, Peter |
|
2008 |
50 |
2 |
p. 159-164 |
article |
5 |
Forum - Culture, Communications and Business: The Power of Advanced Semiotics
|
Maggio-Muller, Katja |
|
2008 |
50 |
2 |
p. 169-180 |
article |
6 |
Instantiation: Reframing Brand Communication
|
Barnham, Chris |
|
2008 |
50 |
2 |
p. 203-215 |
article |
7 |
Mixed mode: The Only ‘Fitness’ Regime?
|
Blyth, Bill |
|
2008 |
50 |
2 |
p. 241-266 |
article |
8 |
New Trends in Innovation and Customer Relationship Management: A Challenge for Market Researchers
|
Maklan, Stan |
|
2008 |
50 |
2 |
p. 221-240 |
article |
9 |
Viewpoint - After 50 Years of IJMR, the State of Marketing
|
Mcdonald, Malcolm |
|
2008 |
50 |
2 |
p. 165-168 |
article |
10 |
Web 2.0, Social Networks and the Future of Market Research
|
Cooke, Mike |
|
2008 |
50 |
2 |
p. 267-292 |
article |