|
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
5 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Advertising and brand attitudes: Evidence from 575 brands over five years |
Du, Rex Yuxing |
2018 |
17 | 3 |
p. 257-323 |
article |
|
| 2 | A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach |
Gilula, Zvi |
2019 |
17 | 3 |
p. 325-357 |
article |
|
| 3 | Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth |
Lovett, Mitchell J. |
2019 |
17 | 3 |
p. 215-255 |
article |
|
| 4 | Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth |
Lovett, Mitchell J. |
|
17 | 3 |
p. 215-255 |
article |
|
| 5 | Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth |
Lovett, Mitchell J. |
|
17 | 3 |
p. 215-255 |
article |
5 results found