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Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
5 gevonden resultaten
| nr | titel | auteur | tijdschrift | jaar | jaarg. | afl. | pagina('s) | type |
| 1 | Advertising and brand attitudes: Evidence from 575 brands over five years |
Du, Rex Yuxing |
2018 |
17 | 3 |
p. 257-323 |
artikel |
|
| 2 | A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach |
Gilula, Zvi |
2019 |
17 | 3 |
p. 325-357 |
artikel |
|
| 3 | Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth |
Lovett, Mitchell J. |
2019 |
17 | 3 |
p. 215-255 |
artikel |
|
| 4 | Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth |
Lovett, Mitchell J. |
|
17 | 3 |
p. 215-255 |
artikel |
|
| 5 | Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth |
Lovett, Mitchell J. |
|
17 | 3 |
p. 215-255 |
artikel |
5 gevonden resultaten