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                             14 results found
no title author magazine year volume issue page(s) type
1 A Cross-Validity Comparison of Conjoint Analysis and ChoiceModels at Different Levels of Aggregation William L. Moore
 1998
 9 2 p. 195-207
13 p.
 article
2 A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation Moore, William L.
 1998
 9 2 p. 195-207
 article
3 Combinatorial Optimization Approaches to Constrained MarketSegmentation An Application to Industrial Market Segmentation Wayne S. DeSarbo
 1998
 9 2 p. 115-134
20 p.
 article
4 Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation DeSarbo, Wayne S.
 1998
 9 2 p. 115-134
 article
5 Family Members Projections of Each Others Preference andInfluence A Two-Stage Conjoint Approach Benedict G.C. Dellaert
 1998
 9 2 p. 135-145
11 p.
 article
6 Family Members' Projections of Each Other's Preference and Influence: A Two-Stage Conjoint Approach Dellaert, Benedict G.C.
 1998
 9 2 p. 135-145
 article
7 Quantity Discounts, Manufacturer and Channel Profit Maximization:Impact of Retailer Heterogeneity Subramanian Balachander
 1998
 9 2 p. 169-179
11 p.
 article
8 Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity Balachander, Subramanian
 1998
 9 2 p. 169-179
 article
9 Technology and Optimal Segment Size Sajeev Varki
 1998
 9 2 p. 147-167
21 p.
 article
10 Technology and Optimal Segment Size Varki, Sajeev
 1998
 9 2 p. 147-167
 article
11 The Effect of Parent Brand Experience on Line Extension Trial andRepeat Purchase Byung-Do Kim
 1998
 9 2 p. 181-193
13 p.
 article
12 The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase Kim, Byung-Do
 1998
 9 2 p. 181-193
 article
13 The Role of Brand Names and Visual Cues in Enhancing Memory forConsumer Packaged Goods J. Colleen Mccracken
 1998
 9 2 p. 209-226
18 p.
 article
14 The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods Mccracken, J. Colleen
 1998
 9 2 p. 209-226
 article
                             14 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands