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Journal description
All volumes of the corresponding journal
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14 results found
no
title
author
magazine
year
volume
issue
page(s)
type
1
A Cross-Validity Comparison of Conjoint Analysis and ChoiceModels at Different Levels of Aggregation
William L. Moore
1998
9
2
p. 195-207
13 p.
article
2
A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation
Moore, William L.
1998
9
2
p. 195-207
article
3
Combinatorial Optimization Approaches to Constrained MarketSegmentation An Application to Industrial Market Segmentation
Wayne S. DeSarbo
1998
9
2
p. 115-134
20 p.
article
4
Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation
DeSarbo, Wayne S.
1998
9
2
p. 115-134
article
5
Family Members Projections of Each Others Preference andInfluence A Two-Stage Conjoint Approach
Benedict G.C. Dellaert
1998
9
2
p. 135-145
11 p.
article
6
Family Members' Projections of Each Other's Preference and Influence: A Two-Stage Conjoint Approach
Dellaert, Benedict G.C.
1998
9
2
p. 135-145
article
7
Quantity Discounts, Manufacturer and Channel Profit Maximization:Impact of Retailer Heterogeneity
Subramanian Balachander
1998
9
2
p. 169-179
11 p.
article
8
Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity
Balachander, Subramanian
1998
9
2
p. 169-179
article
9
Technology and Optimal Segment Size
Sajeev Varki
1998
9
2
p. 147-167
21 p.
article
10
Technology and Optimal Segment Size
Varki, Sajeev
1998
9
2
p. 147-167
article
11
The Effect of Parent Brand Experience on Line Extension Trial andRepeat Purchase
Byung-Do Kim
1998
9
2
p. 181-193
13 p.
article
12
The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase
Kim, Byung-Do
1998
9
2
p. 181-193
article
13
The Role of Brand Names and Visual Cues in Enhancing Memory forConsumer Packaged Goods
J. Colleen Mccracken
1998
9
2
p. 209-226
18 p.
article
14
The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods
Mccracken, J. Colleen
1998
9
2
p. 209-226
article
14 results found
Koninklijke Bibliotheek -
National Library of the Netherlands