nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A Cross-Category Analysis of Shelf-Space Allocation, ProductVariety, and Retail Margins
|
JEONGWEN CHIANG |
|
1997 |
8 |
2 |
p. 183-191 9 p. |
artikel |
2 |
A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins
|
CHIANG, JEONGWEN |
|
1997 |
8 |
2 |
p. 183-191 |
artikel |
3 |
A Measure of the Value of Marketing in Packaged Goods
|
GLENN MAYHEW |
|
1997 |
8 |
2 |
p. 217-228 12 p. |
artikel |
4 |
A Measure of the Value of Marketing in Packaged Goods
|
MAYHEW, GLENN |
|
1997 |
8 |
2 |
p. 217-228 |
artikel |
5 |
A Regret Theory Approach to Assessing Consumer Satisfaction
|
KIMBERLY TAYLOR |
|
1997 |
8 |
2 |
p. 229-238 10 p. |
artikel |
6 |
A Regret Theory Approach to Assessing Consumer Satisfaction
|
TAYLOR, KIMBERLY |
|
1997 |
8 |
2 |
p. 229-238 |
artikel |
7 |
Attribute Elicitation in Marketing Research: A Comparison ofThree Procedures
|
JAN-BENEDICT STEENKAMP |
|
1997 |
8 |
2 |
p. 153-165 13 p. |
artikel |
8 |
Attribute Elicitation in Marketing Research: A Comparison of Three Procedures
|
STEENKAMP, JAN-BENEDICT |
|
1997 |
8 |
2 |
p. 153-165 |
artikel |
9 |
Does It Matter How Price Promotions Are Operationalized?
|
RICHARD BRIESCH |
|
1997 |
8 |
2 |
p. 167-181 15 p. |
artikel |
10 |
Does It Matter How Price Promotions Are Operationalized?
|
BRIESCH, RICHARD |
|
1997 |
8 |
2 |
p. 167-181 |
artikel |
11 |
Measuring the Importance of Positive Constructs: A Test ofAlternative Rating Procedures
|
JOHN MCCARTY |
|
1997 |
8 |
2 |
p. 239-250 12 p. |
artikel |
12 |
Measuring the Importance of Positive Constructs: A Test of Alternative Rating Procedures
|
MCCARTY, JOHN |
|
1997 |
8 |
2 |
p. 239-250 |
artikel |
13 |
Price Elasticity Dynamics over the Product Life Cycle: A Study ofConsumer Durables
|
PHILIP PARKER |
|
1997 |
8 |
2 |
p. 205-216 12 p. |
artikel |
14 |
Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables
|
PARKER, PHILIP |
|
1997 |
8 |
2 |
p. 205-216 |
artikel |
15 |
Store-Switching Behavior
|
PETER POPKOWSKI LESZCZYC |
|
1997 |
8 |
2 |
p. 193-204 12 p. |
artikel |
16 |
Store-Switching Behavior
|
POPKOWSKI LESZCZYC, PETER |
|
1997 |
8 |
2 |
p. 193-204 |
artikel |