| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A Cross-Category Analysis of Shelf-Space Allocation, ProductVariety, and Retail Margins
|
JEONGWEN CHIANG
|
|
1997
|
8 |
2 |
p. 183-191
9 p.
|
article
|
| 2 |
A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins
|
CHIANG, JEONGWEN
|
|
1997
|
8 |
2 |
p. 183-191
|
article
|
| 3 |
A Measure of the Value of Marketing in Packaged Goods
|
GLENN MAYHEW
|
|
1997
|
8 |
2 |
p. 217-228
12 p.
|
article
|
| 4 |
A Measure of the Value of Marketing in Packaged Goods
|
MAYHEW, GLENN
|
|
1997
|
8 |
2 |
p. 217-228
|
article
|
| 5 |
A Regret Theory Approach to Assessing Consumer Satisfaction
|
KIMBERLY TAYLOR
|
|
1997
|
8 |
2 |
p. 229-238
10 p.
|
article
|
| 6 |
A Regret Theory Approach to Assessing Consumer Satisfaction
|
TAYLOR, KIMBERLY
|
|
1997
|
8 |
2 |
p. 229-238
|
article
|
| 7 |
Attribute Elicitation in Marketing Research: A Comparison ofThree Procedures
|
JAN-BENEDICT STEENKAMP
|
|
1997
|
8 |
2 |
p. 153-165
13 p.
|
article
|
| 8 |
Attribute Elicitation in Marketing Research: A Comparison of Three Procedures
|
STEENKAMP, JAN-BENEDICT
|
|
1997
|
8 |
2 |
p. 153-165
|
article
|
| 9 |
Does It Matter How Price Promotions Are Operationalized?
|
RICHARD BRIESCH
|
|
1997
|
8 |
2 |
p. 167-181
15 p.
|
article
|
| 10 |
Does It Matter How Price Promotions Are Operationalized?
|
BRIESCH, RICHARD
|
|
1997
|
8 |
2 |
p. 167-181
|
article
|
| 11 |
Measuring the Importance of Positive Constructs: A Test ofAlternative Rating Procedures
|
JOHN MCCARTY
|
|
1997
|
8 |
2 |
p. 239-250
12 p.
|
article
|
| 12 |
Measuring the Importance of Positive Constructs: A Test of Alternative Rating Procedures
|
MCCARTY, JOHN
|
|
1997
|
8 |
2 |
p. 239-250
|
article
|
| 13 |
Price Elasticity Dynamics over the Product Life Cycle: A Study ofConsumer Durables
|
PHILIP PARKER
|
|
1997
|
8 |
2 |
p. 205-216
12 p.
|
article
|
| 14 |
Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables
|
PARKER, PHILIP
|
|
1997
|
8 |
2 |
p. 205-216
|
article
|
| 15 |
Store-Switching Behavior
|
PETER POPKOWSKI LESZCZYC
|
|
1997
|
8 |
2 |
p. 193-204
12 p.
|
article
|
| 16 |
Store-Switching Behavior
|
POPKOWSKI LESZCZYC, PETER
|
|
1997
|
8 |
2 |
p. 193-204
|
article
|
Journal description