| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A typology of brand alliances and consumer awareness of brand alliance integration
|
Newmeyer, Casey E.
|
|
2018
|
29 |
3 |
p. 275-289
|
artikel
|
| 2 |
Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior
|
Alexander, David L.
|
|
2018
|
29 |
3 |
p. 351-362
|
artikel
|
| 3 |
Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment
|
Vinhas, Alberto Sa
|
|
2018
|
29 |
3 |
p. 291-305
|
artikel
|
| 4 |
In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
|
Sarofim, Samer
|
|
2018
|
29 |
3 |
p. 391-404
|
artikel
|
| 5 |
Protecting positioning innovations: the emergence of non-traditional trademark registrations
|
Mishra, Saurabh
|
|
2018
|
29 |
3 |
p. 307-318
|
artikel
|
| 6 |
The differentiated effect of advertising on readership: evidence from a two-sided market approach
|
Ivaldi, Marc
|
|
2018
|
29 |
3 |
p. 363-376
|
artikel
|
| 7 |
The effect of traditionally marginalized groups in advertising on consumer response
|
Ruggs, Enrica N.
|
|
2018
|
29 |
3 |
p. 319-335
|
artikel
|
| 8 |
The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being
|
Brunneder, Johanna
|
|
2018
|
29 |
3 |
p. 377-389
|
artikel
|
| 9 |
Warmer or cooler: the influence of ambient temperature on complex choices
|
Tong, Luqiong
|
|
2018
|
29 |
3 |
p. 337-350
|
artikel
|
Tijdschrift beschrijving