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                             9 results found
no title author magazine year volume issue page(s) type
1 A typology of brand alliances and consumer awareness of brand alliance integration Newmeyer, Casey E.
2018
29 3 p. 275-289
article
2 Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior Alexander, David L.
2018
29 3 p. 351-362
article
3 Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment Vinhas, Alberto Sa
2018
29 3 p. 291-305
article
4 In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior Sarofim, Samer
2018
29 3 p. 391-404
article
5 Protecting positioning innovations: the emergence of non-traditional trademark registrations Mishra, Saurabh
2018
29 3 p. 307-318
article
6 The differentiated effect of advertising on readership: evidence from a two-sided market approach Ivaldi, Marc
2018
29 3 p. 363-376
article
7 The effect of traditionally marginalized groups in advertising on consumer response Ruggs, Enrica N.
2018
29 3 p. 319-335
article
8 The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being Brunneder, Johanna
2018
29 3 p. 377-389
article
9 Warmer or cooler: the influence of ambient temperature on complex choices Tong, Luqiong
2018
29 3 p. 337-350
article
                             9 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands