| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Brand user profiles seldom change and seldom differ
|
Anesbury, Zachary
|
|
2017
|
28 |
4 |
p. 523-535
|
article
|
| 2 |
Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy
|
Yucel-Aybat, Ozge
|
|
2017
|
28 |
4 |
p. 579-589
|
article
|
| 3 |
Exploring the unintended negative impact of an ethical climate in competitive environments
|
Hochstein, Bryan W.
|
|
2017
|
28 |
4 |
p. 621-635
|
article
|
| 4 |
If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products
|
Brannon, Daniel C.
|
|
2017
|
28 |
4 |
p. 651-662
|
article
|
| 5 |
The effect of loyalty program expiration policy on consumer behavior
|
Breugelmans, Els
|
|
2017
|
28 |
4 |
p. 537-550
|
article
|
| 6 |
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
|
Doorn, Jenny van
|
|
2017
|
28 |
4 |
p. 607-619
|
article
|
| 7 |
The interactive effects of goal orientation and leadership style on sales performance
|
Domingues, Juliano
|
|
2017
|
28 |
4 |
p. 637-649
|
article
|
| 8 |
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context
|
Ye, Jun
|
|
2017
|
28 |
4 |
p. 551-564
|
article
|
| 9 |
The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods
|
Kim, Jungkeun
|
|
2017
|
28 |
4 |
p. 591-605
|
article
|
| 10 |
The Pareto rule for frequently purchased packaged goods: an empirical generalization
|
Kim, Baek Jung
|
|
2017
|
28 |
4 |
p. 491-507
|
article
|
| 11 |
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
|
Baxter, Stacey M.
|
|
2017
|
28 |
4 |
p. 565-577
|
article
|
| 12 |
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
|
Bekk, Magdalena
|
|
2017
|
28 |
4 |
p. 509-522
|
article
|
Journal description