| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Brand personality: A meta-analytic review of antecedents and consequences
|
Eisend, Martin
|
|
2013
|
24 |
3 |
p. 205-216
|
artikel
|
| 2 |
1 + 1 does not always equal value creation: The case of YouTube
|
Kuppelwieser, Volker G.
|
|
2013
|
24 |
3 |
p. 311-321
|
artikel
|
| 3 |
Integrated mixed logit and latent variable models
|
Danthurebandara, Vishva Manohara
|
|
2012
|
24 |
3 |
p. 245-259
|
artikel
|
| 4 |
Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions
|
Su, Zhongfeng
|
|
2012
|
24 |
3 |
p. 261-276
|
artikel
|
| 5 |
Sales contests versus quotas with imbalanced territories
|
Syam, Niladri B.
|
|
2012
|
24 |
3 |
p. 229-244
|
artikel
|
| 6 |
The nature of an apology: An experimental study on how to apologize after a service failure
|
Roschk, Holger
|
|
2012
|
24 |
3 |
p. 293-309
|
artikel
|
| 7 |
The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences
|
Hsiao, Lu
|
|
2012
|
24 |
3 |
p. 277-292
|
artikel
|
| 8 |
The process by which product availability triggers purchase
|
Steinhart, Yael
|
|
2013
|
24 |
3 |
p. 217-228
|
artikel
|
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