| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
|
Meyer, Robert J.
|
|
2010
|
21 |
3 |
p. 301-315
|
artikel
|
| 2 |
Calculating, creating, and claiming value in business markets: Status and research agenda
|
Lilien, Gary L.
|
|
2010
|
21 |
3 |
p. 287-299
|
artikel
|
| 3 |
Channel design, coordination, and performance: Future research directions
|
Sa Vinhas, Alberto
|
|
2010
|
21 |
3 |
p. 223-237
|
artikel
|
| 4 |
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
|
Ailawadi, Kusum L.
|
|
2010
|
21 |
3 |
p. 273-285
|
artikel
|
| 5 |
Introduction to the Special Issue on B2B Research
|
Jap, Sandy
|
|
2010
|
21 |
3 |
p. 207-209
|
artikel
|
| 6 |
Marketing modeling reality and the realities of marketing modeling
|
Coughlan, Anne T.
|
|
2010
|
21 |
3 |
p. 317-333
|
artikel
|
| 7 |
Sales force modeling: State of the field and research agenda
|
Mantrala, Murali K.
|
|
2010
|
21 |
3 |
p. 255-272
|
artikel
|
| 8 |
The embedded sales force: Connecting buying and selling organizations
|
Bradford, Kevin
|
|
2010
|
21 |
3 |
p. 239-253
|
artikel
|
| 9 |
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
|
Rindfleisch, Aric
|
|
2010
|
21 |
3 |
p. 211-222
|
artikel
|
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