Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Titel:
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Auteur:
Meyer, Robert J. Vosgerau, Joachim Singh, Vishal Urbany, Joel E. Zauberman, Gal Norton, Michael I. Cui, Tony H. Ratchford, Brian T. Acquisti, Alessandro Bell, David R. Kahn, Barbara E.