| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
|
Bonifield, Carolyn
|
|
|
18 |
1-2 |
p. 85-99
|
article
|
| 2 |
Brand extension naming strategies: An exploratory study of the impact of brand traits
|
Vanhonacker, Wilfried R.
|
|
|
18 |
1-2 |
p. 61-72
|
article
|
| 3 |
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
|
González-Benito, Óscar
|
|
|
18 |
1-2 |
p. 45-59
|
article
|
| 4 |
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
|
Schreier, Martin
|
|
|
18 |
1-2 |
p. 15-30
|
article
|
| 5 |
On dynamic selection of households for direct marketing based on Markov chain models with memory
|
Otter, Pieter W.
|
|
|
18 |
1-2 |
p. 73-84
|
article
|
| 6 |
Shelf sequence and proximity effects on online grocery choices
|
Breugelmans, Els
|
|
|
18 |
1-2 |
p. 117-133
|
article
|
| 7 |
Strategy and response to purchase intention questions
|
Lusk, Jayson L.
|
|
|
18 |
1-2 |
p. 31-44
|
article
|
| 8 |
The influence of TV viewing on consumers' body images and related consumption behavior
|
Eisend, Martin
|
|
|
18 |
1-2 |
p. 101-116
|
article
|
| 9 |
The positive and negative effects of inventory on category purchase: An empirical analysis
|
Bell, David R.
|
|
|
18 |
1-2 |
p. 1-14
|
article
|
Journal description