nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
|
Chu, Singfat |
|
2006 |
17 |
4 |
p. 323-331 |
artikel |
2 |
Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments
|
Rose, John M. |
|
2006 |
17 |
4 |
p. 295-310 |
artikel |
3 |
“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions
|
Kim, Hyeong Min |
|
2006 |
17 |
4 |
p. 311-321 |
artikel |
4 |
Personal loan users’ mental integration of payment and consumption
|
Kamleitner, Bernadette |
|
2006 |
17 |
4 |
p. 281-294 |
artikel |
5 |
The consumer as advocate: Self-relevance, culture, and word-of-mouth
|
Chung, Cindy M. Y. |
|
2006 |
17 |
4 |
p. 269-279 |
artikel |
6 |
The no-choice option and dual response choice designs
|
Brazell, Jeff D. |
|
2006 |
17 |
4 |
p. 255-268 |
artikel |
7 |
When giving some away makes sense to jump-start the diffusion process
|
Lehmann, Donald R. |
|
2006 |
17 |
4 |
p. 243-254 |
artikel |