nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Creating Brand Names With Meaning: The Use of Sound Symbolism
|
Richard R. Klink |
|
2000 |
11 |
1 |
p. 5-20 16 p. |
artikel |
2 |
Creating Brand Names With Meaning: The Use of Sound Symbolism
|
Klink, Richard R. |
|
2000 |
11 |
1 |
p. 5-20 |
artikel |
3 |
Different Ways of Seeing: How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
|
Pamela Kiecker |
|
2000 |
11 |
1 |
p. 49-65 17 p. |
artikel |
4 |
Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
|
Kiecker, Pamela |
|
2000 |
11 |
1 |
p. 49-65 |
artikel |
5 |
Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising
|
Sandeep Krishnamurthy |
|
2000 |
11 |
1 |
p. 37-48 12 p. |
artikel |
6 |
Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising
|
Krishnamurthy, Sandeep |
|
2000 |
11 |
1 |
p. 37-48 |
artikel |
7 |
Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context
|
Eric Waarts |
|
2000 |
11 |
1 |
p. 67-79 13 p. |
artikel |
8 |
Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context
|
Waarts, Eric |
|
2000 |
11 |
1 |
p. 67-79 |
artikel |
9 |
Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances
|
Aric Rindfleisch |
|
2000 |
11 |
1 |
p. 81-95 15 p. |
artikel |
10 |
Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances
|
Rindfleisch, Aric |
|
2000 |
11 |
1 |
p. 81-95 |
artikel |
11 |
Understanding Supermarket Competition Using Choice Maps
|
Ashish Sinha |
|
2000 |
11 |
1 |
p. 21-35 15 p. |
artikel |
12 |
Understanding Supermarket Competition Using Choice Maps
|
Sinha, Ashish |
|
2000 |
11 |
1 |
p. 21-35 |
artikel |