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                             12 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Creating Brand Names With Meaning: The Use of Sound Symbolism Richard R. Klink
2000
11 1 p. 5-20
16 p.
artikel
2 Creating Brand Names With Meaning: The Use of Sound Symbolism Klink, Richard R.
2000
11 1 p. 5-20
artikel
3 Different Ways of Seeing: How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts Pamela Kiecker
2000
11 1 p. 49-65
17 p.
artikel
4 Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts Kiecker, Pamela
2000
11 1 p. 49-65
artikel
5 Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising Sandeep Krishnamurthy
2000
11 1 p. 37-48
12 p.
artikel
6 Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising Krishnamurthy, Sandeep
2000
11 1 p. 37-48
artikel
7 Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context Eric Waarts
2000
11 1 p. 67-79
13 p.
artikel
8 Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context Waarts, Eric
2000
11 1 p. 67-79
artikel
9 Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances Aric Rindfleisch
2000
11 1 p. 81-95
15 p.
artikel
10 Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances Rindfleisch, Aric
2000
11 1 p. 81-95
artikel
11 Understanding Supermarket Competition Using Choice Maps Ashish Sinha
2000
11 1 p. 21-35
15 p.
artikel
12 Understanding Supermarket Competition Using Choice Maps Sinha, Ashish
2000
11 1 p. 21-35
artikel
                             12 gevonden resultaten
 
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