| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Creating Brand Names With Meaning: The Use of Sound Symbolism
|
Richard R. Klink
|
|
2000
|
11 |
1 |
p. 5-20
16 p.
|
article
|
| 2 |
Creating Brand Names With Meaning: The Use of Sound Symbolism
|
Klink, Richard R.
|
|
2000
|
11 |
1 |
p. 5-20
|
article
|
| 3 |
Different Ways of Seeing: How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
|
Pamela Kiecker
|
|
2000
|
11 |
1 |
p. 49-65
17 p.
|
article
|
| 4 |
Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts
|
Kiecker, Pamela
|
|
2000
|
11 |
1 |
p. 49-65
|
article
|
| 5 |
Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising
|
Sandeep Krishnamurthy
|
|
2000
|
11 |
1 |
p. 37-48
12 p.
|
article
|
| 6 |
Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising
|
Krishnamurthy, Sandeep
|
|
2000
|
11 |
1 |
p. 37-48
|
article
|
| 7 |
Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context
|
Eric Waarts
|
|
2000
|
11 |
1 |
p. 67-79
13 p.
|
article
|
| 8 |
Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context
|
Waarts, Eric
|
|
2000
|
11 |
1 |
p. 67-79
|
article
|
| 9 |
Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances
|
Aric Rindfleisch
|
|
2000
|
11 |
1 |
p. 81-95
15 p.
|
article
|
| 10 |
Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances
|
Rindfleisch, Aric
|
|
2000
|
11 |
1 |
p. 81-95
|
article
|
| 11 |
Understanding Supermarket Competition Using Choice Maps
|
Ashish Sinha
|
|
2000
|
11 |
1 |
p. 21-35
15 p.
|
article
|
| 12 |
Understanding Supermarket Competition Using Choice Maps
|
Sinha, Ashish
|
|
2000
|
11 |
1 |
p. 21-35
|
article
|
Journal description