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                             19 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 A Framework of Environmental, Personal, and Behavioral Factors of Adult Learning in Online Communities of Practice Abedini, Adam

26 3 p. 1201-1218
artikel
2 An Overarching Conceptual Framework for ICT-enabled Responsive Governance Tiwari, Amit Anand

26 3 p. 1161-1182
artikel
3 Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory Chatterjee, Sheshadri

26 3 p. 967-985
artikel
4 Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype Behera, Rajat Kumar

26 3 p. 899-919
artikel
5 CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis Nasr, Arash Khalili

26 3 p. 987-1004
artikel
6 Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model Balakrishnan, Janarthanan

26 3 p. 921-942
artikel
7 Examining the Acceptance of Blockchain by Real Estate Buyers and Sellers Yeoh, William

26 3 p. 1121-1137
artikel
8 Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions Kumar, Rahul

26 3 p. 1091-1108
artikel
9 Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA Sharma, Manu

26 3 p. 943-966
artikel
10 Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective Keegan, Brendan James

26 3 p. 1025-1039
artikel
11 Knowledge Sharing in an Insurance Collaborative Supply Chains Network: A Social Network Perspective Leon, Ramona-Diana

26 3 p. 1139-1159
artikel
12 MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World Kushwaha, Amit Kumar

26 3 p. 857-874
artikel
13 Motivators and Inhibitors for Business Analytics Adoption from the Cross-Cultural Perspectives: A Data Mining Approach Min, Hokey

26 3 p. 1041-1062
artikel
14 Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study Gubela, Robin M.

26 3 p. 875-898
artikel
15 Organizational Learning from Cybersecurity Performance: Effects on Cybersecurity Investment Decisions Shaikh, Faheem Ahmed

26 3 p. 1109-1120
artikel
16 Service Re-Selection for Disruptive Events in Mobile Environments: A Heuristic Technique for Decision Support at Runtime Bortlik, Michael

26 3 p. 1063-1090
artikel
17 Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment Canhoto, Ana Isabel

26 3 p. 1005-1024
artikel
18 The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach Charles, Vincent

26 3 p. 851-856
artikel
19 When to Target Customers for Helpful Reviews: The Evolution of Consumers’ Product Evaluations with Product Exposure Zhang, Cong

26 3 p. 1183-1199
artikel
                             19 gevonden resultaten
 
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