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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
5 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts |
Crespo-Almendros, E. |
2015 |
19 | 1 |
p. 46-61 16 p. |
article |
|
| 2 | Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty |
Gázquez-Abad, J.C. |
2015 |
19 | 1 |
p. 24-45 22 p. |
article |
|
| 3 | Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector |
Herrero Crespo, Á. |
2015 |
19 | 1 |
p. 12-23 12 p. |
article |
|
| 4 | Rebuilding public trust in government administrations through e-government actions |
Gracia, D. Belanche |
2015 |
19 | 1 |
p. 1-11 11 p. |
article |
|
| 5 | Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications Approach |
Apaolaza, V. |
2015 |
19 | 1 |
p. 62-70 9 p. |
article |
5 results found