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                             85 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 A Conceptual Communication Model for Nation Branding in the Greek Framework. Implications for Strategic Advertising Policy Kavoura, Androniki
 2014
 148 C p. 32-39
8 p.
 artikel
2 A Framework for Enabling Service Configuration Decisions: The Case of IT Outsourcing Providers Kutsikos, Konstadinos
 2014
 148 C p. 604-610
7 p.
 artikel
3 An Adaptable Decision Making Model for Sustainable Enterprise Interoperability Sakas, Damianos
 2014
 148 C p. 611-618
8 p.
 artikel
4 Ancient Greek Drama and its Architecture as a Means to Reinforce Tourism in Greece Martha, Loukia
 2014
 148 C p. 573-578
6 p.
 artikel
5 An Outline of a Compensation System Based on Human Capital Theory Kozioł, Leszek
 2014
 148 C p. 551-558
8 p.
 artikel
6 A Research on Reference Behavior Trend According to Horney's Personality Types Aydin, Serdar
 2014
 148 C p. 680-685
6 p.
 artikel
7 Aspiring to Leadership… A Woman's World? Evans, David P.
 2014
 148 C p. 543-550
8 p.
 artikel
8 A Supply Side Investigation of Medical Tourism and ICT Use in Greece Sarantopoulos, Ioannis
 2014
 148 C p. 370-377
8 p.
 artikel
9 Attitude of Companies: Network Collaboration vs. Competition Petrescu, Dacinia Crina
 2014
 148 C p. 596-603
8 p.
 artikel
10 Best Practice in the Use of Social Networks Marketing Strategy as in SMEs Vásquez, Germán Aníbal Narváez
 2014
 148 C p. 533-542
10 p.
 artikel
11 Beyond Poverty: A Study of Diffusion & Adoption of Feminine Hygiene Products among Low Income Group Women in Mumbai Jacob, Isaac
 2014
 148 C p. 291-298
8 p.
 artikel
12 Business Model Prototyping – Using the Morphological Analysis to Develop New Business Models Seidenstricker, Sven
 2014
 148 C p. 102-109
8 p.
 artikel
13 Co-creation: Customer Integration in Social Media Based Product and Service Development Lorenzo-Romero, Carlota
 2014
 148 C p. 383-396
14 p.
 artikel
14 Communication in Destination Marketing Case Study: Tallinn European Capital of Culture 2011 Vatter, Ott
 2014
 148 C p. 170-176
7 p.
 artikel
15 Conceptual Framework for Rethinking of Nature Heritage Management and Health Tourism in National Parks Armaitiene, Ausrine
 2014
 148 C p. 330-337
8 p.
 artikel
16 Considering Emotions in Product Package Design through Combining Conjoint Analysis with Psycho Physiological Measurements. Pentus, Kristian
 2014
 148 C p. 280-290
11 p.
 artikel
17 Corrigendum to Host Country Marketing Culture and Foreign Direct Investment 2014
 148 C p. 686-
1 p.
 artikel
18 Country as a Free Sample: The Ability of Tourism Events to Generate Repeat Visits. Case Study with Mobile Positioning Data in Estonia Kuusik, Andres
 2014
 148 C p. 262-270
9 p.
 artikel
19 Cultural Awareness in Peace Operations: Effective Marketing or Strategic Communications Bellou, Fotini
 2014
 148 C p. 579-587
9 p.
 artikel
20 Customer Orientation, Innovation Competencies, and Firm Performance: A Proposed Conceptual Model Racela, Olimpia C.
 2014
 148 C p. 16-23
8 p.
 artikel
21 Customer Relationship Management in the Era of Social Web and Social Customer: An Investigation of Customer Engagement in the Greek Retail Banking Sector Giannakis-Bompolis, Christos
 2014
 148 C p. 67-78
12 p.
 artikel
22 Developing a Conceptual Model Illustrating how HRM Practices Support Each other in Order to Improve Service Quality Ueno, Akiko
 2014
 148 C p. 24-31
8 p.
 artikel
23 Disintermediation and User-generated Content: A Latent Segmentation Analysis Del Chiappa, Giacomo
 2014
 148 C p. 524-532
9 p.
 artikel
24 Entrepreneurship and SME's Organizational Structure. Elements of a Successful Business Zaridis, Apostolos D.
 2014
 148 C p. 463-467
5 p.
 artikel
25 Exploring the Fuzzy Front-end of the New Service Development Process – A Conceptual Framework Boukis, Achilleas
 2014
 148 C p. 348-353
6 p.
 artikel
26 Factors Influencing SMEs Adoption of Social Media Marketing Dahnil, Mohd Irwan
 2014
 148 C p. 119-126
8 p.
 artikel
27 Female Stereotypes in Print Advertising: A Retrospective Analysis Zotos, Yorgos C.
 2014
 148 C p. 446-454
9 p.
 artikel
28 Film Tourism Triangulation of Destinations Özdemir, Gökçe
 2014
 148 C p. 625-633
9 p.
 artikel
29 Foundations of Social Media Marketing Constantinides, Efthymios
 2014
 148 C p. 40-57
18 p.
 artikel
30 GameFoundry: Social Gaming Platform for Digital Marketing, User Profiling and Collective Behavior Oliveira, Filipe
 2014
 148 C p. 58-66
9 p.
 artikel
31 Gamification in Consumer Marketing - Future or Fallacy? Lucassen, Garm
 2014
 148 C p. 194-202
9 p.
 artikel
32 Host Country Marketing Culture and Foreign Direct Investment Yilmaz, Ilkay
 2014
 148 C p. 687-694
8 p.
 artikel
33 Host Country Marketing Culture and Foreign Direct Investment Yilmaz, Ilkay
 2014
 148 C p. 299-306
8 p.
 artikel
34 Host Perceptions of Rural Tour Marketing to Sustainable Tourism in Central Eastern Europe. The Case Study of Istria, Croatia Bitsani, Evgenia
 2014
 148 C p. 362-369
8 p.
 artikel
35 Human Factors in End-user Development of Marketing-IS: A Behavioral User Profiling Approach Katerina, Tzafilkou
 2014
 148 C p. 245-253
9 p.
 artikel
36 Human Resource Management's Role in the Public Sector and the Level of Corruption: The Case of Greek Tax Administration Antonakas, Nikolaos P.
 2014
 148 C p. 455-462
8 p.
 artikel
37 Humor in Cross-cultural Advertising: A Content Analysis and Test of Effectiveness in German and Spanish Print Advertisements Hoffmann, Stefan
 2014
 148 C p. 94-101
8 p.
 artikel
38 Innovation – A Useful Tool in the Rural Tourism in Romania Cosma, Smaranda
 2014
 148 C p. 507-515
9 p.
 artikel
39 Innovative Tools Used by Business Networks and Clusters in Communication Negruşa, Adina Letiţia
 2014
 148 C p. 588-595
8 p.
 artikel
40 Learning Organization in Greek Advertising and Media Industry: A Way to Face Crisis and Gain Sustainable Competitive Advantage Dekoulou, Paraskevi
 2014
 148 C p. 338-347
10 p.
 artikel
41 Linking Universities to the Target Market via Web Sites: A Content Analysis of Turkish Private Universities’ Web Sites Bozyigit, Sezen
 2014
 148 C p. 486-493
8 p.
 artikel
42 Making Education Fun! The Marketing of Advanced Topics by Multimedia Lam, Cindia Ching-Chi
 2014
 148 C p. 79-86
8 p.
 artikel
43 Marketing of Coastal Barrier Spits as Liminal Spaces of Creativity Povilanskas, Ramūnas
 2014
 148 C p. 397-403
7 p.
 artikel
44 Marketing Strategies for Hotel Industry Internationalization in Morelia Rendón, Oscar H. Pedraza
 2014
 148 C p. 271-279
9 p.
 artikel
45 Mergers and Acquisitions and Economic Crisis. A Case Study Approach from a Qualitative Analysis in Greece Triantafyllopoulos, Yiannis
 2014
 148 C p. 437-445
9 p.
 artikel
46 Negotiation Models for the European Energy Market – Heletel Fast Prototype Protogeros, N.
 2014
 148 C p. 153-160
8 p.
 artikel
47 Neuromarketing: I Put Myself into a fMRI Scanner and Realized that I love Louis Vuitton Ads Ruanguttamanun, Chutima
 2014
 148 C p. 211-218
8 p.
 artikel
48 New Product Development, Accounting Information, and Internal Audits: A Proposed Integrative Framework Wittayapoom, Kanyamon
 2014
 148 C p. 307-314
8 p.
 artikel
49 Nineteenth- and Twentieth-Century Greek Art in Primary and Secondary Markets: Some Observations Areti, Adamopoulou
 2014
 148 C p. 404-411
8 p.
 artikel
50 Outsourcing Economic Perspective Wholeness: The Multiplicative Contribution of the Economic Variables to the Outsourcing Procedure Vaxevanou, Anthi
 2014
 148 C p. 468-477
10 p.
 artikel
51 Performance Appraisal in Greek Public Sector Amygdalos, Charalampos
 2014
 148 C p. 501-506
6 p.
 artikel
52 Poetics and Politics of the European Capital of Culture Project Ooi, Can-Seng
 2014
 148 C p. 420-427
8 p.
 artikel
53 Preface: Proceedings of the 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013) 2014
 148 C p. 662-670
9 p.
 artikel
54 Productivity Enhancement Options in the Years of the Economic Crisis Georgios, Aspridis
 2014
 148 C p. 516-523
8 p.
 artikel
55 Promoting Traditions of Multicultural Communities as a Tool for Social Cohesion in Trieste, Italy Bitsani, Eugenia
 2014
 148 C p. 412-419
8 p.
 artikel
56 Psychological Contract Breach and Organizational Commitment in the Greek Banking Sector: The Mediation Effect of Job Satisfaction Antonaki, Xanthi-Evangelia
 2014
 148 C p. 354-361
8 p.
 artikel
57 Public Policies and Tourism Marketing. An Analysis of the Competitiveness on Tourism in Morelia, Mexico and Alcala de Henares, Spain Martínez, Rubén Molina
 2014
 148 C p. 146-152
7 p.
 artikel
58 Relationship Marketing – A Tool for Supporting the Company's Innovation Process Kozioł, Leszek
 2014
 148 C p. 324-329
6 p.
 artikel
59 Reputation Monitoring over Rule-stringent Social Media based on Advanced Wrapper Technologies Ntalianis, Klimis
 2014
 148 C p. 559-566
8 p.
 artikel
60 Revising Greek Accounting & Finance Education in an Economic Crisis Environment Santouridis, Ilias
 2014
 148 C p. 428-436
9 p.
 artikel
61 Servqual Method Applied to Agencia Fiscal Del Estado De Sonora: An Analysis about Service Quality Ibarra, Luis
 2014
 148 C p. 87-93
7 p.
 artikel
62 SMEs Survival in Time of Crisis: Strategies, Tactics and Commercial Success Stories Bourletidis, Konstantinos
 2014
 148 C p. 639-644
6 p.
 artikel
63 Social Effects on Unplanned In-store Buying Chomvilailuk, Rojanasak
 2014
 148 C p. 127-136
10 p.
 artikel
64 Social Media Creates Competitive Advantages: How Turkish Banks Use This Power? A Content Analysis of Turkish Banks through their Webpages Mucan, Burcu
 2014
 148 C p. 137-145
9 p.
 artikel
65 The Antecedents of Customer Loyalty for Broadband Services: The Role of Service Quality, Emotional Satisfaction and Corporate Image Giovanis, Apostolos N.
 2014
 148 C p. 236-244
9 p.
 artikel
66 The Customer Experience Framework as Baseline for Strategy and Implementation in Services Marketing Nasution, Reza Ashari
 2014
 148 C p. 254-261
8 p.
 artikel
67 The Effect of Economic Policies Applied in Turkey to the Sale of Automobiles: Multiple Regression and Neural Network Analysis Kitapcı, Olgun
 2014
 148 C p. 653-661
9 p.
 artikel
68 The Effects in the Structure of an Organization through the Implementation of Policies from Corporate Social Responsibility (CSR) Mousiolis, Dimosthenis T.
 2014
 148 C p. 634-638
5 p.
 artikel
69 The Effects of Marketing Capabilities on Export Performance Using Resource-based View: Assessment on Manufacturing Companies Nalcaci, Gul
 2014
 148 C p. 671-679
9 p.
 artikel
70 The Financial Crisis and the Concept of Risk in the European Union Chournazidis, Anastasia J.
 2014
 148 C p. 315-323
9 p.
 artikel
71 The Impact of Service Quality Dimensions on Patient Satisfaction, Repurchase Intentions and Word-of-Mouth Communication in the Public Healthcare Industry Kitapci, Olgun
 2014
 148 C p. 161-169
9 p.
 artikel
72 The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y Balakrishnan, Bamini K.P.D.
 2014
 148 C p. 177-185
9 p.
 artikel
73 The Implementation of Outsourcing Procedure in the Light of Organizational Reality Vaxevanou, Anthi
 2014
 148 C p. 478-485
8 p.
 artikel
74 The Influence of Social Media Intensity and EWOM on Conspicuous Consumption Thoumrungroje, Amonrat
 2014
 148 C p. 7-15
9 p.
 artikel
75 The Mediating Role of Self-concept Discrepancy in the Relationship between Values and Personal based Motivation of Luxury Products Consumers Kaminakis, Kostas
 2014
 148 C p. 619-624
6 p.
 artikel
76 The Moderating Effect of Customer Engagement on the Brand Image – Brand Loyalty Relationship Greve, Goetz
 2014
 148 C p. 203-210
8 p.
 artikel
77 The Organizational Structure of the Public Service and its Role on the Level of Corruption: The Case of Greek Tax Administration Antonakas, Nikolaos P.
 2014
 148 C p. 494-500
7 p.
 artikel
78 The Price Roller Coaster: Can Air Carriers Ride it? Tiago, Teresa
 2014
 148 C p. 186-193
8 p.
 artikel
79 The Role of Gamification in Non-profit Marketing: An Information Processing Account. Freudmann, Elizabeth A.
 2014
 148 C p. 567-572
6 p.
 artikel
80 The Strategic Model of Innovation Clusters: Implementation of Blue Ocean Strategy in a Typical Greek Region Bourletidis, Dimitrios
 2014
 148 C p. 645-652
8 p.
 artikel
81 The Usage of Geographical Information Systems (GIS) in the Marketing Decision Making Process: A Case Study for Determining Supermarket Locations Turk, Tarik
 2014
 148 C p. 227-235
9 p.
 artikel
82 Tourism Entrepreneurship and the Adoption of Sustainable Resources. The Case of Evritania Prefecture Akrivos, Christos
 2014
 148 C p. 378-382
5 p.
 artikel
83 Tourist Destination Marketing Supported by Electronic Capitalization of Knowledge Stalidis, George
 2014
 148 C p. 110-118
9 p.
 artikel
84 Value based Pricing: A Research on Service Sector Using Van Westendorp Price Sensitivity Scale Ceylana, Hasan Huseyin
 2014
 148 C p. 1-6
6 p.
 artikel
85 What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study Enginkaya, Ebru
 2014
 148 C p. 219-226
8 p.
 artikel
                             85 gevonden resultaten
 
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